Organic Growth & Partnerships Lead

About us

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.

In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

About the role

We're looking for a strong marketing generalist to be a key driver of organic growth. You'll find creative and cost-efficient ways to acquire customers, grow our audience, and build our brand across a variety of surfaces, including but not limited to organic social, partnerships, press, and SEO/AEO. This is a versatile role on a lean team, and you'll need a deep understanding of what actually drives impact and a bias to action and experimentation.

This is a role for a scrappy, growth-oriented marketer who is excited by building organic flywheels that scale with the business. You'll work closely with the Head of Marketing to build these functions from close to zero and develop systems to scale them.

• Build and scale our organic and earned channels. Own growth across organic social, press, and content. Your goal is to grow our audience and drive acquisition through channels that compound over time.

• Build partnerships that drive growth. Develop and manage partnerships across creators, industry associations, and platforms that put us in front of new buyers and sellers and open up net-new marketing opportunities.

• Turn customers into advocates. We have a lot of happy customers and want to amplify their voices. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.

• Win search and answer engines. Build our presence across SEO and AI answer engines (AEO) so we show up when prospective customers — and the models they ask — are looking.

• Experiment with new channels. Test into new channels and special projects, and build repeatable systems to acquire buyers and sellers. Drop what doesn't work and double down on what does.

• Take leveraged swings. Collaborate across marketing, sales, and engineering to find plays that drive outsized, compounding growth.

What we’re looking for

• You love the energy of a high-growth environment where every day looks a little different

• You're fast-moving, resourceful, and have a strong bias to action — down to do what it takes to move the business forward.

• You can go deep on organic and social growth but think and work like a generalist

• You have good judgment, high integrity, and a no-task-too-small mindset

Required

• Bachelor's degree from an accredited university

• 4+ years of experience owning organic, social, or growth marketing in a high-growth company

• Have built and scaled organic growth programs hands-on — with proof they drove real growth

• Are T-shaped: deep in some aspects of the role, and comfortable wearing multiple hats to drive results

• Know what makes great organic content that grows both followings and businesses

• Comfortable building repeatable systems and testing and iterating quickly

• Thrive with high autonomy in an early, ambiguous environment

Nice to have

• Experience scaling marketplace businesses

• Experience growing social channels organically (YouTube, Instagram, Facebook, etc)

• A track record of community-led growth

• Existing relationships with creators or press

Our values

• Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.

• Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.

• Customer focused. We have a genuine love for our customers. Customer success is our success.

• Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.

Why Garage?

• Our product is something people use everyday to buy the equipment local communities everywhere depend on.

• We have a talent-dense, high-performance team where everyone joining now has an outsized impact.

• What we’ve built works. We’re backed by world-class vendors: Y Combinator, Infinity Ventures, Initialized Capital, FJ Labs, and more.

• You’ll be one of our first 40 employees, operating as a foundational member of the team, partnering alongside the company’s founders.

What we offer

• Competitive salary and stock options

• 100% covered health, dental and vision insurance (with additional buy-up options)

• Unlimited paid time off every year (in addition to company observed holidays)

• Daily lunch & dinner

• $100/month wellness stipend

• 401(k) w/ employer match to help save for your future

• Pre-tax commuter benefits

• Bi-annual team offsite

• Relocation assistance