Paid Media Associate, WSJ

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

Dow Jones is seeking a Paid Media Associate to join the Paid Media team in support of the Wall Street Journal. The ideal candidate will have 2+ years of experience with working in paid media. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Paid Media Manager and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You Will:

• Deploy digital media spend across multiple channels (Search, Social, Display) and platforms (Google, Facebook/Instagram, Twitter, X, etc.).
• Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met.
• Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance.
• Manage and optimize media budgets across channels to maximize performance results.
• Actively report, track and optimize performance of digital media campaigns. Make recommendations and provide updates to the Marketing Team.
• Work closely with platforms (Google, Facebook/Instagram, Twitter, TikTok, X, etc..) to identify opportunities; understand their best practices and recommendations for improving digital media at Dow Jones.

You Have:

• 0-2 years' experience in digital media.
• Background with driving brand media KPIs a plus.
• Hands-on experience with building and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.

Our Benefits

• 0-2 years' experience in digital media.
• Background with driving brand media KPIs a plus.
• Hands-on experience with building and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union role

Pay Range: $55,000 - $70,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..