Advise and occasionally manage paid Meta campaigns (Instagram/Facebook) for a creator brand and film studio, focusing on Reels and short-form video. Develop targeting, budgets, creative recommendations, launch campaigns for films/trailers, and report on audience growth and engagement with optimization suggestions.
We are seeking a Paid Media Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities.
This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.
Responsibilities- Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
- Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
- Occasionally launch and manage campaigns promoting films, trailers, and releases.
- Report on audience growth and engagement and recommend optimizations.
Requirements
- Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands.
- Track record growing engaged creator accounts.
- Strong knowledge of the U.S. film industry.
- Hands-on with Instagram Reels and audience building (lookalikes, retargeting).
- Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.
Hire Digital New York, New York, USA Office
New York, NY, United States
Similar Jobs
Artificial Intelligence • HR Tech • Software • Automation
Manage paid acquisition campaigns across Google, Meta, and LinkedIn for multiple client accounts. Responsibilities include campaign strategy, setup, budget allocation, targeting, bidding, testing, optimization, conversion analysis, reporting, and client presentations. Collaborate with creative, content, SEO, email, and analytics teams to improve campaign performance and return on ad spend.
Top Skills:
Google AdsGoogle Analytics 4 (Ga4)Google Tag ManagerLinkedin AdsMeta Ads
Information Technology • Professional Services
Manage end-to-end paid advertising campaigns across Google and Meta for multiple e-commerce clients. Produce AI-assisted creative assets (mostly static, some video), monitor ROAS/CTR/engagement, analyze native platform data (GA4, Meta Insights), develop audience segmentation and retargeting, and partner with the Founder to refine strategy. Part-time remote role (~20 hrs/week) requiring independent execution and collaboration with social/design teammates.
Top Skills:
Ai ToolsGa4Google AdsMeta Ads ManagerMeta InsightsPinterest Ads
Agency • Information Technology • Professional Services • Financial Services
Plan, launch, monitor, and optimize paid advertising campaigns across Google, Meta, YouTube, Pinterest, and other platforms; analyze performance, create reports with actionable recommendations, troubleshoot issues, and collaborate with cross-functional teams to align campaigns with client objectives.
Top Skills:
Google AdsMeta Ads ManagerPinterest AdsYoutube Ads
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
