Drives partner-focused demand generation and outbound prospecting to grow awareness, qualified pipeline, and revenue. Collaborates with sales, partner marketing, product, and marketing operations on messaging, campaigns, vendor programs, co-op funding, and go-to-market execution. Manages email sequences, tracks activities and lead progression in CRM systems, analyzes campaign performance, supports events and webinars, and meets appointment and revenue targets for cloud consulting services.
The Partner Demand Specialist is responsible for driving demand generation initiatives in collaboration with strategic partners to increase awareness, pipeline growth, and revenue impact. This role works cross-functionally with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns, translate insights into compelling narratives, and optimize performance across channels.
Responsibilities
- Collaborate with sales and partner marketing to refine messaging, improve conversion rates, and elevate lead quality.
- Engage with partner channel teams to facilitate warm leads and generate competitive advantage via targeted outreach.
- Coordinate with vendor channel managers to align on quarterly targets, funding opportunities, training needs, and programs.
- Support go-to-market execution by helping sales and partner marketing leverage vendor programs, incentives, and co-op funds to accelerate deals.
- Prioritize quality over quantity, ensuring demand efforts drive meaningful pipeline impact.
- Conduct outbound prospecting activities to identify potential customers for our cloud consulting services that may include Microsoft, Cisco, and Pure Storage.
- Use our CRM and other sales tools to document and track prospecting activities, lead qualifications, and progress through the sales funnel.
- Achieve and exceed monthly and quarterly targets for qualified appointments and revenue generated from those appointments.
- Build and manage outbound email campaigns, sequences, and cadences to increase sales efficiency and effectiveness.
Required Knowledge, Skills, and Abilities
- Bachelor’s degree in marketing, Business, Communications, or a related field
- 3 – 5 years of experience in demand generation, partner marketing, channel marketing, or campaign management.
- Experience working cross-functionally with Sales, Product, and Marketing teams.
- Strong analytical skills with the ability to interpret campaign performance and optimize results.
- Excellent project management, communication, and organizational skills.
- Ability to review and provide input on campaign creative, content, and messaging to ensure brand alignment.
- Strong focus on efficiency, quality, and adherence to brand and project standards.
- Comfortable managing changing priorities, new technologies, and evolving marketing strategies.
- Experience with Cisco and Microsoft technologies.
- Familiarity with planning, executing, and promoting events, webinars, or trade shows as part of campaigns
Benefits
You'll love working at NRI not just for the usual benefits, but for our environment and culture!
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
Notices
The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.
NRI North America will accept applications on an ongoing basis.
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.
If you require reasonable accommodation in completing an application, interviewing, or otherwise
NRI North America New York, New York, USA Office
810 7th Ave, New York, NY , United States, 10019
Similar Jobs
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Senior Analyst leads enhancements of the Internal Audit OpenPages, ensuring successful deployment, training, and adoption of data-driven solutions, while collaborating with teams across the organization.
Top Skills:
AlteryxIbm OpenpagesMs AccessExcelTableauWatsonx
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Field-based pharmaceutical sales role focused on health systems and medical groups. Launches new products, builds relationships with KOLs and system stakeholders, manages formulary access, and drives product demand through virtual and in-person engagements. Collaborates cross-functionally, leverages analytics and digital tools, and supports patient access and reimbursement.
Top Skills:
GalaxyMS OfficeVeeva EngageWebexZoom
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Lead U.S. market access strategy for Pfizer's PAVE portfolio to optimize patient access, pricing, contracting, and portfolio performance. Drive integrated, data-driven opportunities, prioritize resources, ensure smooth transitions into PAVE, partner cross-functionally for execution, and develop a high-performing team to deliver measurable business impact.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
