People Operations Generalist

About SmartAsset:

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.

*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

We’re a lean but highly impactful People team focused on building an exceptional employee experience while supporting SmartAsset’s rapid growth. Because we operate in a fast-paced, multi-state, remote environment, each team member plays a critical role in driving both day-to-day operations and strategic initiatives. This role offers significant autonomy, with opportunities to independently own processes, contribute to high-visibility projects, and help shape the programs and policies that support our employees and our business.

We’re seeking a proactive and experienced People Operations Generalist to take ownership of critical People Ops processes and help drive operational excellence. This role is designed for a professional with 4–5 years of HR or People Operations experience who thrives in fast-moving, high-growth environments. You’ll manage the full employee lifecycle with a high degree of independence — from onboarding and offboarding to compliance and HR systems — while balancing day-to-day administration with project-based initiatives.

You’ll succeed here if you bring a strong foundation in HR best practices and multi-state compliance, excellent time management skills, and a self-starter mindset. For the right candidate, this role offers significant opportunity for development through autonomy, exposure to diverse People projects, and the ability to build processes and programs from the ground up.

• Onboarding & Offboarding: Fully own the employee lifecycle processes, ensuring a seamless and compliant experience from pre-hire to exit.
• Compliance & Policy Management: Ensure practices comply with federal and state regulations, including FLSA and multi-state employment laws. Support policy updates, communications, and audits.
• Payroll & Benefits Administration: Partner with Total Rewards and Finance to manage payroll and benefits processes, troubleshoot employee inquiries, and ensure accuracy.
• HR Systems & Data: Serve as a systems lead for our HR platforms, maintaining data integrity, driving workflow improvements, and leveraging data for decision-making.
• People Analytics: Collect, analyze, and report on people metrics (e.g., turnover, engagement, compliance) to provide insights and support leadership decision-making.
• Cross-Functional Collaboration: Partner with Recruiting, People Business Partners, IT, and managers to ensure operational excellence across the employee experience.
• Projects & Initiatives: Contribute to initiatives such as HRIS transitions, compliance projects, and employee engagement or recognition programs.
• Employee Experience: Serve as a trusted point of contact for employees, providing timely and thoughtful support across People Ops functions.
  

Qualifications

• Experience: 4–5 years of HR or People Operations experience, with proven success supporting multi-state, remote workforces in high-growth or startup environments.
• Compliance Knowledge: Solid understanding of HR best practices, FLSA, and multi-state compliance requirements.
• Independent Ownership: Demonstrated ability to independently manage end-to-end processes and balance a high volume of administrative work with project-based initiatives.
• Organizational Skills: Exceptional ability to prioritize, stay detail-oriented, and deliver results in a fast-paced, dynamic environment.
• Systems & Data Fluency: Strong proficiency with HRIS platforms and comfort using data to inform decision-making. (Experience with PEOs and HR system transitions is a plus.)
• Communication & Collaboration: Excellent interpersonal and written communication skills; able to partner effectively with employees and leaders across the organization.
• Team Player Mindset: Resourceful, adaptable, and eager to step into a true generalist role with opportunities to learn, innovate, and make an impact.

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US(MST, CST, or EST).
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available 
• FSA: Medical and Dependent Care 
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Pet Insurance
• Home Office Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents*  $74,000 base salary and up to $122,000 OTE + RSUs + benefits.

Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.