Director of Paid Acquisition, Video & Audio
Greater NYC Area
2 days ago
SmartAsset is seeking our first Director of Paid Acquisition, Video & Audio to lead and build a new space on the digital marketing team. The ideal candidate has experience planning, optimizing, and strategizing direct response campaigns for OTT, linear TV, digital video, podcasts, radio, and additional offline marketing channels. You thrive in a performance marketing environment, making complex business decisions off of data, and want to contribute to growing the business. You will be responsible for executing a strategy across these channels and collaborating with external agencies to make it happen. A successful candidate should be a direct response marketing expert, highly analytical, committed to making data-driven decisions, and have experience balancing scale and profitability targets on large media buys across digital video, streaming and linear TV.