Pangram Logo

Pangram

Performance Marketing Lead

Posted 4 Days Ago
Be an Early Applicant
In-Office
New York City, NY, USA
130K-150K Annually
Senior level
In-Office
New York City, NY, USA
130K-150K Annually
Senior level
Lead and build the paid acquisition function: run Google Ads end-to-end, launch and test paid social channels (Meta, LinkedIn, TikTok), brief and iterate on creative/copy/landing pages, run weekly experiments, and measure conversions while optimizing CAC, payback, and LTV for consumer and B2B audiences.
The summary above was generated by AI
About Pangram Labs

Pangram Labs' mission is to protect authenticity by building the world's best AI detection systems. We publish research on state-of-the-art AI detection techniques and algorithms, and build products to bring our technology into people's daily lives.

You'll build the paid function at a category-defining company, backed by real traction, freedom, and budget.


The role

We are looking for high agency, mission-driven, and passionate builders to join our Growth team. Reporting to the Head of Growth, you'll test, learn, and find the channels that connect us with our audience.

You'll build off of our organic growth, define our paid strategy, and shape product, brand, and content. Pangram serves both consumers and large B2B clients; we need a leader who can grow both, and who's excited to build alongside a talented product and growth team.

All roles are in person in Brooklyn, New York.

Responsibilities
  • Take over our Google Ads program and run it end to end: account structure, keywords, bids, budget pacing, and the experiment roadmap

  • Launch and test our first non-search channels: Meta, LinkedIn, TikTok, and other paid social channels

  • Brief and test creative, copy, and landing pages, sourcing freelance or agency support

  • Maintain a tight feedback loop between creative and performance, shipping new experiments every week


Requirements
  • 5 to 8 years running paid acquisition across multiple channels

  • Experience building channels from zero

  • A demonstrated understanding of high-quality creative and copy that convert

  • Hands-on with conversion measurement

  • You can reason about CAC, payback, and LTV without a template


What we offer
  • Competitive equity

  • Healthcare benefits

  • Free lunch at the office

Similar Jobs

2 Days Ago
In-Office
New York, NY, USA
106K-223K Annually
Senior level
106K-223K Annually
Senior level
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
Lead enterprise-scale performance marketing transformation by running agile campaigns, enabling precision targeting and automation, integrating performance data across channels, establishing governance, and partnering cross-functionally to improve funnel outcomes and FY27 campaign planning.
11 Days Ago
In-Office
New York City, NY, USA
120K-175K Annually
Mid level
120K-175K Annually
Mid level
Consumer Web • eCommerce • Logistics • Software • Transportation • Industrial • Asset Management + Discovery
Own and execute paid acquisition across paid social, search, and emerging channels. Scale acquisition efficiently, run rapid test-and-learn experiments (CRO, landing pages, creative), measure incrementality and attribution, and partner cross-functionally with Sales, Product, Operations, and Marketing to drive pipeline, revenue, and efficiency.
One Month Ago
Hybrid
New York, NY, USA
Senior level
Senior level
eCommerce • Gaming • Sports • App development
Own and build Trove’s paid acquisition function end-to-end: run Meta/Google/TikTok campaigns, develop a high-velocity creative testing engine, manage CAC/ROAS/LTV, implement reliable funnel tracking and attribution, automate workflows with AI, and scale buyer volume efficiently while partnering with founders, design, and engineering.
Top Skills: Ai AutomationAttribution ToolsGoogle AdsMeta (Facebook Ads)SQLTiktok Ads

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account