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Welcome to Fi.
We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent.
The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.
Fi is looking for a PR & Communications Lead!
Fi is looking for a strategic, hands‑on comms pro to own how the world hears about us. You’ll be the voice that brings our mission to life — showing how technology can transform the dog–human connection and creating moments that make people stop, listen, and share. You’ll set the strategy, drive big launches, and ensure our story cuts through the noise — from headline‑grabbing press to influencer buzz to culture‑driven social moments. If you can turn complex tech into a narrative everyone wants to tell — and you happen to love dogs — you’ll fit right in.
What You'll Do:
- Own PR Strategy – Build and run our PR playbook end‑to‑end. Drive awareness of Fi’s mission, products, and campaigns with coverage that moves the needle.
- Media Relations – Land top‑tier consumer, tech, business, and pet press. Be the go‑to for journalists looking for the next big story.
- Storytelling – Turn product features, launches, and data into narratives people remember.
- Influencer Integration – Help shape and execute influencer involvement in launches, product seeding, and brand storytelling.
- Earned → Owned Amplification – Turn press wins into high‑impact social content and align messaging across PR, owned, and influencer channels.
- Partnership Comms – Play a key role in comms and activation for co‑branded initiatives, from announcement through amplification.
- Trendspotting – Catch the cultural moments and news hooks that keep Fi in the conversation.
What You Bring:
- 4–6+ years in PR, communications, or related roles – ideally with early/growth‑stage brand experience.
- Proven track record of landing coverage in top‑tier media.
- Strong journalist relationships in consumer, tech, and/or business.
- Killer writing and pitching skills.
- Ability to translate complex tech into clear, human stories.
- Bonus: agency + in‑house experience.
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
TryFi New York, New York, USA Office
419 Lafayette St, 2nd Floor, New York, New york, United States, 10003
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
