PR Manager

F5 is seeking a motivated and creative PR Manager to join its dynamic communications team. This role is perfect for a professional with a passion for storytelling, an interest in cybersecurity, and a knack for building relationships with media and influencers to elevate F5’s brand and thought leadership efforts. 

As a PR Manager, you will play a key role in developing and executing compelling stories that build customer trust, support F5's go-to-market initiatives and position the organization as a leader in application delivery and security. This hands-on role requires a collaborative mindset as you'll partner with teams across the company to translate technical achievements into relevant and engaging narratives. Additionally, you'll build and maintain strong relationships with global and cybersecurity-focused media outlets. 

You will support PR strategies for global initiatives, ensuring alignment across regions like EMEA, APCJ, and LATAM while tailoring messaging to target audiences. If you're looking for a collaborative role that blends creativity, strategy, and storytelling, we want to hear from you. 

Primary Responsibilities 

• Develop and execute PR and media relations strategies to drive brand awareness and position F5 as a trusted leader in cybersecurity and enterprise technology. 

• Cultivate strong relationships with journalists and influencers, with a focus on business, technology, AI, and cybersecurity media outlets. 

• Build and manage relationships with media and influencers by pitching ideas and securing placement in top-tier and trade publications, with an emphasis on AI and cybersecurity storytelling. 

• Collaborate with subject matter experts from multiple teams (product management, marketing, sales, threat research, etc.) to identify storytelling opportunities related to F5’s AI and cybersecurity vision and solutions. 

• Generate press materials—including press releases, blogs, media pitches, and messaging documents—that resonate with audiences and align with F5’s key messaging. 

• Support product launches, partnership announcements, and corporate initiatives by building PR campaigns aimed at securing earned media coverage. 

• Play a key role in F5’s cybersecurity storytelling efforts, ensuring consistency across media and owned platforms. 

• Support thought leadership efforts by coordinating with executives and internal teams to create compelling content with strong narratives. 

• Assist with media interviews and press tours; support media training and briefing materials to F5 executives and spokespeople. 

• Partner with the social media team to amplify PR campaigns and earned media wins. 

• Support industry award submissions and speaking engagements to raise the profile of F5 leaders and experts. 

• Measure PR performance and report campaign outcomes to key stakeholders. 

Knowledge, Skills, and Abilities 

• Passion for storytelling with excellent written and oral communication skills. 

• Some familiarity and enthusiasm for enterprise AI and the cybersecurity space is preferred; ability to quickly learn industry trends and topics is required. 

• Strong ability to convey technical and complex ideas in ways that are accessible to both technical and non-technical audiences. 

• Confidence and skill in building relationships with journalists, analysts, and influencers across a variety of media channels, including those focused on cybersecurity and enterprise technology. 

• Creative mindset balanced with the ability to strategically develop PR plans that align with business goals. 

• Strong organizational skills, attention to detail, and the ability to manage multiple projects efficiently. 

• A collaborative team player with a global perspective and sensitivity to diverse cultures and business practices. 

• Ability to quickly adapt to changing priorities and deadlines while maintaining a positive and professional approach. 

• Familiarity with social media platforms and their role in driving amplification of PR efforts. 

• Baseline analytics skills to measure PR outcomes and refine strategies as needed. 

• Experience with managing PR initiatives or campaigns at a regional or global level is a strong plus. 

Qualifications 

• Bachelor’s degree in Communications, Marketing, Journalism, English, Public Relations, or a related field. 

• Minimum of 4–5 years of PR or communications experience; preferably with a background in enterprise technology, AI, or cybersecurity. 

• Demonstrated ability to execute earned media campaigns and secure coverage across a variety of media outlets. 

• Previous experience writing press materials, blogs, or other communications content. 

• Understanding of (or interest in learning about) cybersecurity topics, trends, and audiences. 

Physical Demands and Work Environment 

• Duties are performed in a normal office environment while sitting at a desk or computer table. Tasks require the ability to use a computer, communicate over the phone, and read printed material. 

• Flexibility required for occasional on-call duties or work outside normal hours (evenings/weekends). 

• Travel required approximately 10% of the time via automobile or airplane.