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Zocdoc

Principal, B2B Sales Content & Packaging

Posted An Hour Ago
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Hybrid
New York, NY
158K-214K Annually
Senior level
Easy Apply
Hybrid
New York, NY
158K-214K Annually
Senior level
As a B2B Content & Packaging lead, you will create sales content, manage sales collateral, and partner with various internal teams to enhance sales effectiveness, driving productivity and revenue growth through high-quality assets and strategic collaboration.
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Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.


Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 


We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.


Your Impact on our Mission

Zocdoc’s most important asset is our people. As a B2B Content & Packaging lead, you will serve as a key trusted partner to the Revenue Leadership. Working closely with various internal teams (Sales, Customer Onboarding, Client Success, Account Management, Product Marketing, Revenue Operations), you will ensure that all Revenue teams are set up for success and are impacting growth for the company. Managing all sales collaterals and its packaging, your key goal is to provide high quality assets to our Revenue organization to overachieve their goals through well-designed & engaging content by role & segment driving high usage & adoption.

You’ll enjoy this role if you are

  • Passionate about developing sales excellence through high quality content and impacting business 
  • Excited to establish a strategic and trusting partnership with leadership
  • A strong believer in driving productivity through AI & data-driven approaches
  • Interested in Healthcare or Consumer Technology 
  • Motivated by developing strong relationships cross-functionally to deliver sales excellence

Your day to day is…

  • Creating and owning a sales narrative framework (storyboard) by segment and use case: Opening POV, problem framing, proof points, ROI/value, product walkthrough, packaging, case studies, advancement
  • Own packaging outputs with Product and Product Marketing: Offer structure, Tiers, Bundles, Attach plays, Competitive positioning
  • Build and maintain a collateral system including but not limited to master pitch decks, segment-specific modules, talk tracks and Customer proof library
  • Establishing claims + data governance review path, source-of-truth links, expiration dates, Legal/compliance 
  • Partner with Sales leaders to ensure collateral matches real objections and deal stages by running content feedback loops
  • Tracking usage and effectiveness through content analytics, win/loss insights, seller NPS

You’ll be successful in this role if you have…

  • 7-10+ years in B2B enablement content, PMM, sales content, or B2B marketing with heavy sales partnership
  • Exceptional storytelling, deck craft and data literacy skills
  • Expert stakeholder management across Sales, Product Marketing, Product, CS and Legal
  • Experience building modular deck systems and proof libraries for a diverse sales population
  • Exceptional communication, project management, and cross-functional collaboration skills.
  • Experience designing storyboards, role specific sales content  and leveraging best practice messaging frameworks for sales audiences.
  • The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity

Benefits:

  • Flexible, hybrid work environment at our convenient Soho location
  • Unlimited Vacation
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • Commuter Benefits
  • 401(k) with employer funded match
  • Corporate wellness program with Wellhub
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive paid parental leave and fertility/family planning reimbursement
  • Cell phone reimbursement
  • Catered lunch everyday along with beverages and snacks
  • Employee Resource Groups and ZocClubs to promote shared community and belonging
  • Great Place to Work Certified
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$158,300$214,200 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Zocdoc New York, New York, USA Office

568 Broadway, New York, NY, United States, 10012

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