Principal, Brand Marketing (5-Month Contract)

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Nifty Gateway

The Role: Principal, Brand Marketing (5-Month Contract)

Nifty Gateway is looking for a Brand Marketing Lead with experience and passion for building long-lasting global brands. This role will play a crucial role in shaping and communicating Nifty Gateway’s story, values, and productions to a global audience. This person possesses an innate understanding of how to manage and evolve an innovative brand through deep product knowledge, data-driven insights and marketing best practices. 

The right candidate for this role will be a creative and strategic thinker with a track record of successfully launching products and experiences that customers love. They will work with artists and the broader Nifty team to create experiences that amplify our brand and capture the hearts of collectors.

This is a contract role for 5 months.

Responsibilities:

• Articulate and define Nifty Gateway’s brand strategy and positioning
• Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals
• Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions
• Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials
• Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions
• Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns
• Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies

Qualifications:

• 7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing
• Hands-on experience rolling out successful brand marketing campaigns
• Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Experience working with or managing PR partners
• Entrepreneurial spirit to be successful in our fast-paced environment
• Experience in art, NFTs, entertainment or creative industries preferred

Hourly Range: The hourly range for this role is between $75 - $105 per hour in the State of New York, the State of California and the State of Washington. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.