Principal Product Manager, AI Cameras & Video Safety

About The Role

Motive is investing deeply in AI cameras and video safety as the physical backbone of our platform. Our Vision & Safety product line, powered by our flagship AI cameras, is the core engine for our industry-leading Safety and Fleet software suite, representing one of the largest and most strategic growth opportunities in the portfolio. We help customers prevent accidents, protect their drivers, and manage their fleets using high-performance, AI-powered cameras, advanced computer vision, and in-cab alerting technology.

As the Principal/Director Product Manager, Connected Devices (Vision & Safety), you will be the dedicated product leader for the device and firmware surface area of this critical line. You will own the vision, strategy, and execution for our category-defining connected camera products, including the flagship AI Dashcam+ and AI Omnicam. Responsible for defining the next generation of intelligent edge devices and ensuring the 1M+ devices already in the field perform flawlessly, your work is the literal foundation for our Safety and Fleet software suite offerings, shaping and heavily influencing the entire product roadmap wherever the bits meet the atoms. You are the "CEO of the Product."

This is a deeply cross-functional role at the intersection of physical systems and cutting-edge Artificial Intelligence. You will operate as a peer to Electrical Engineering, Embedded/Firmware, Mechanical, AI/ML, Quality, Manufacturing, Supply Chain, and TPM, and collaborate with the software, cloud, and mobile teams that consume device data. The ideal candidate is a technically fluent product leader who thrives in ambiguity, is energized by the discipline of hardware development, and can move confidently between a silicon roadmap, regulatory certification, firmware releases, and customer safety workflows.

What You'll Do

• Own the vision and execution of our AI-powered vision & safety hardware and the corresponding software and firmware capabilities.
• Set and articulate the product's vision, and gain buy-in from our CEO, CPO, CTO, and VP Connected Devices.
• Drive New Product Introductions (NPIs) from ideation through implementation and launch, focusing on excellent execution across hardware, firmware, web, and mobile platforms.
• Make the hard trade-offs across AI computing, installation experience, form factor, battery, and connectivity to deliver a winning safety solution that aligns with business outcomes.
• Define and prioritize firmware features that extend the value of over 1M+ hardware devices in the field by optimizing user experience, connectivity resilience, AI model deployment, and fleet-level observability.
• Write strong PRDs and technical specs that frame the problem, the constraints, and the decisions, ensuring alignment across Hardware, Firmware, Mechanical, Quality, Manufacturing, Supply Chain, and TPM.
• Collaborate across multiple product, engineering, and go-to-market teams to ship the products that our customers love.
• Define and analyze performance metrics to measure the success of our products in the market, including AI detection accuracy, driver coaching effectiveness, and device reliability (RMA and field failure rates).
• Drive go-to-market readiness by partnering with Product Marketing, Sales, Customer Success, Support, and Install on positioning, enablement, and rollout planning for every NPI and major feature release.

What We're Looking For

• • 7+ years of product management experience, with meaningful time shipping camera, video, or computer-vision products from concept to launch and sustaining them through post-launch iteration.
  • Deep technical fluency in camera and edge-compute systems — image quality, ISP and sensor trade-offs, lens selection, and the device-level constraints (compute headroom, memory, thermal envelope, power, bandwidth) that determine what AI workloads the platform can support. You won't own the CV models themselves — that's our Visual AI team — but you'll partner closely with them and make the hardware and firmware trade-offs that gate their performance in the field.
  • Proven ownership of at least one full hardware NPI that reached material volume (ideally 100K+ units), preferably a connected camera or other video-capable device.
  • Strong technical fluency across the full IoT stack — embedded firmware, cellular and low-power wireless connectivity (LTE/5G, Wi-Fi, BLE), GNSS/location, and the mobile and cloud software that consumes device data.
  • Working familiarity with automotive and telematics protocols such as CAN, OBD-II, and J1939, and an understanding of how vehicle data complements video and sensor streams.
  • Demonstrated ability to lead ambiguous, cross-functional initiatives and influence roadmaps across engineering, operations, and GTM without direct authority.
  • Customer empathy paired with data fluency — you work diligently to understand customers' mindsets and use data to prioritize ruthlessly.
  • High "EQ" under pressure — comfortable handling multiple competing priorities and tight deadlines in a fast-paced environment.
  • Excellent written and verbal communication, with the ability to move fluently between executives, hardware/firmware engineers, GTM teams, and customers.
  • Trailblazer mindset — humble, kind, and open to learning, with a strong bias to action and a willingness to commit and disagree productively.
  • BA/BS in Electrical Engineering, Computer Science, Industrial Design, Mechanical Engineering, Embedded Systems, or a related technical field — or equivalent practical experience.

  Bonus Points:

  • Experience launching cellular-connected video devices at scale (dashcams, security cameras, body cameras, or similar).
  • Experience co-developing connected camera platforms with an in-house AI/CV team — translating model requirements into silicon, sensor, and thermal decisions, and balancing AI compute against cost, power, and form factor.
  • Background in fleet safety, telematics, ADAS, or automotive technology.
  • Familiarity with regulatory and certification regimes for connected video devices (FCC, CE, PTCRB, GCF, automotive EMC).