Principal Product Manager, CTV

The Principal Product Manager, CTV, will own GumGum’s product strategy and roadmap for Connected TV (CTV), driving the company’s expansion into streaming and video environments. This role will be responsible for developing differentiated, Mindset-powered CTV experiences that perform for advertisers and deliver value for publishers and audiences.

The Principal Product Manager will lead the CTV squad as a hands-on individual contributor, collaborating closely with Engineering, Data Science, and Design to deliver end-to-end CTV capabilities—from ad serving and contextual signal integration to creative delivery and server-side ad insertion (SSAI). This includes defining the CTV roadmap, overseeing execution, and ensuring alignment with GumGum’s broader product and go-to-market strategies.

The ideal candidate has deep experience in programmatic video and streaming ecosystems, understands the technical and commercial dynamics of CTV, and can translate complex technology into products that drive measurable performance.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

What You'll Achieve

• Lead the product strategy, roadmap, and execution for GumGum’s CTV offering, including ad serving, creative delivery, and SSAI integration.
• Define and deliver differentiated CTV ad experiences powered by Mindset data and contextual intelligence.
• Collaborate with Engineering, Data Science, and Design to deliver performant, scalable, and measurable CTV solutions.
• Partner with Sales, Marketing, and Partnerships to ensure product-market fit, GTM readiness, and adoption by key clients and partners.
• Define business and technical requirements for CTV infrastructure, ad formats, and integrations with demand and measurement partners.
• Work closely with internal stakeholders to develop pricing strategies, campaign performance metrics, and measurement frameworks.
• Establish product success metrics for adoption, performance, and revenue impact; track and report on progress regularly.
• Stay ahead of emerging trends in the CTV and programmatic video markets, incorporating insights into product decisions.
• Represent the CTV product area in cross-functional discussions, customer engagements, and external industry forums.

Skills You'll Bring

• Bachelor’s degree in Computer Science, Engineering, or Business; MBA or equivalent experience preferred.
• 8+ years of product management experience in digital advertising, streaming, or ad tech, including experience leading major product workstreams end-to-end.
• Proven success launching and scaling CTV or programmatic video products with measurable commercial and performance outcomes.
• Deep understanding of the CTV and video ad ecosystem, including OpenRTB, programmatic buying, and server-side ad insertion (SSAI).
• Strong background in integrating contextual, audience, and measurement data into product experiences.
• Demonstrated ability to partner cross-functionally with Engineering, Design, Sales, and Marketing teams to deliver cohesive solutions.

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $174,000 to $204,200 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.