Principal Product Manager

Company Overview: 

Designed for beauty, built for growth, PatientNow brings clinical-grade EMR with intuitive charting, smart AI automation, advanced photography, marketing, patient engagement, and seamless practice management into one elegant system. Everything works together naturally, helping clients create a smooth, intentional patient experience from consultation to checkout. Supported by a U.S.-based team that understands the pace and artistry of aesthetics, PatientNow provides the technology and partnership to scale with confidence.

This role will focus on the Recura product line, a newly integrated part of PatientNow.

Vision: Empowering practices and businesses to improve health and wellness worldwide by helping their clients look and feel their best.

Mission: PatientNow is elevating businesses focused on beauty, wellness and medical aesthetics with innovative, all-in-one software and consulting service solutions. People who partner with us stand out in the industry with strong market differentiation, while streamlining operations for long term success and sustainable growth.

Values:

• Show up – being present and supportive: for each other through collaboration and respect, for our customers with exceptional service, and for the business with dedication to excellence and growth.
• Own the outcome – By understanding the objective, exceeding expectations with pride, confirming resolution, communicating early and often, and continuously learning and improving
• Be Authentic – By sharing thoughts and opinions, keeping promises, showing your true self, and engaging with respect

Position Summary:

PatientNow is seeking a strategic and execution-oriented Principal Product Manager to lead product direction across our AI-powered growth and patient engagement platform. This role will own the product roadmap, partner closely with engineering leadership, and ensure product investments align with customer needs, business objectives, and long-term platform strategy.

As a key member of our product team, you will work directly with the CTO and engineering team to transform customer insights, market opportunities, and business priorities into a cohesive product vision. You will balance strategic planning with hands-on execution, creating detailed requirements, driving alignment across stakeholders, and ensuring features deliver measurable customer and business value.

Success in this role will be measured by customer adoption, retention, platform cohesion, and the ability to scale product operations as the business continues to grow.

Essential Duties and Responsibilities:

• Own and maintain the company-wide product roadmap across AI, voice, messaging, scheduling, payments, and related platform initiatives.
• Partner with executive leadership to define product strategy, priorities, and long-term platform direction.
• Translate customer needs, founder ideas, and internal stakeholder requests into structured product requirements and actionable development plans.
• Create and maintain detailed product requirements documents (PRDs), user stories, acceptance criteria, and release documentation.
• Collaborate closely with engineering and QA teams to ensure successful delivery of high-quality product releases.
• Map and optimize end-to-end customer workflows, identifying opportunities to improve usability, adoption, and business outcomes.
• Conduct customer interviews, gather feedback, and synthesize insights into product recommendations and roadmap priorities.
• Analyze market trends, customer behavior, and competitive offerings to identify strategic growth opportunities.
• Establish scalable communication processes that provide transparency into roadmap decisions, product releases, and development priorities.
• Monitor product performance, feature adoption, customer retention, and usage metrics to ensure product investments generate measurable value.
• Identify and proactively manage product dependencies, tradeoffs, risks, and resource constraints.
• Champion a disciplined product development process that balances speed, quality, customer impact, and long-term platform scalability.

Competencies: To perform the job successfully, an individual should demonstrate the following.

• Adaptability - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
• Business Ethics – Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values. Works with integrity and ethically.
• Communications - Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
• Continuous Learning - Assesses own strengths and weaknesses. Pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others. Strives to continuously build knowledge and skills.
• Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.
• Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Puts success of team above own interests.

Education/Experience:

• 6+ years of product management experience, preferably within a high-growth SaaS or technology company.
• Proven experience owning significant product strategy, roadmap development, and successful product delivery.
• Strong experience creating product requirements, user stories, workflows, and acceptance criteria.
• Demonstrated ability to work effectively with engineering teams on technically complex products.
• Excellent written and verbal communication skills with the ability to bring clarity to ambiguous situations.
• Experience conducting customer discovery, user research, and translating feedback into actionable product improvements.
• Strong analytical mindset with experience using product metrics to drive decision-making and prioritization.
• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.
• Experience collaborating directly with executive leadership and influencing cross-functional stakeholders.
• Strong organizational skills and ability to manage multiple initiatives simultaneously.

Preferred Qualifications:

• Experience with AI-powered products, automation platforms, or conversational technologies.
• Experience building workflow-intensive B2B SaaS applications.
• Familiarity with communications platforms, scheduling systems, payment technologies, or CRM products.
• Experience working with SQL, AI-assisted development tools, or technical product analysis tools.
• Experience managing products with adoption, retention, and Net Revenue Retention (NRR) goals.
• Familiarity with Google Workspace and modern collaboration tools.

Why You’ll Thrive Here:

In this role, you’ll get to: 

• Work at the intersection of innovation and impact, helping real-world practices grow and thrive in a rapidly expanding market;
• Collaborate with a talented, curious team that values experimentation, learning, and customer empathy;
• Be empowered to lead with autonomy while supported by strong leadership and product discipline; and
• Help modernize aesthetics software in an industry that’s ripe for transformation through innovative, AI-native technology.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Note: PatientNow jobs are listed on our careers page patientnow.com/careers and select job boards. We will never ask for payment or sensitive info. Official emails come from @patientnow.com, @recura.ai or [email protected]