Leads product positioning, messaging, go-to-market strategy, pricing, packaging, monetization, and market intelligence for technology solutions. Partners cross-functionally with Product, Sales, Finance, Legal, and Marketing to develop commercial strategies, pricing models, customer value propositions, business cases, and scalable commercialization frameworks. Uses customer, competitive, financial, data, and AI insights to influence product decisions and support sustainable growth.
At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
As Principal Product Marketing & Pricing Manager, you will be responsible for shaping how our solutions are positioned, packaged, priced, and brought to market. You will lead product positioning and messaging, go-to-market strategy, market and competitive intelligence, and pricing and packaging strategy. Working across Marketing, Product, Sales, Finance, and other teams, you will translate customer, market, product, and financial insights into strategies that strengthen commercialization, clearly articulate the value of our solutions, and support sustainable growth.
Key Responsibilities
- Lead product positioning, messaging, value propositions, and differentiated narratives that clearly communicate the value of our solutions to customers and the market.
- Develop and execute go-to-market strategies for new products, capabilities, enhancements, and strategic initiatives.
- Build and own pricing and packaging strategy, including product tiering, price points, packaging structures, discounting approaches, and monetization frameworks.
- Evaluate and recommend commercial models, including subscription, usage-based, and other approaches appropriate for software, data, AI, and emerging capabilities.
- Conduct customer, market, buyer, and competitive research to identify trends, needs, opportunities, and implications for product positioning, pricing, and commercialization.
- Develop pricing recommendations using market research, willingness-to-pay analysis, price sensitivity, competitive benchmarks, financial modeling, and business cases.
- Establish scalable pricing and packaging principles and frameworks that support consistent decision-making across products and market segments.
- Partner with Product and other stakeholders to translate product capabilities into compelling customer use cases, value propositions, packaging, and monetization strategies.
- Partner across Product, Sales, Finance, Legal, and Marketing to evaluate commercialization opportunities and influence product and go-to-market decisions.
- Monitor product, pricing, competitive, and market performance and recommend adjustments based on customer feedback, market dynamics, and business results.
- Serve as a product marketing and pricing subject matter expert, bringing insights and recommendations that influence business priorities and commercial strategy.
- Develop repeatable product marketing, pricing, and commercialization frameworks that strengthen organizational capabilities and support future growth.
- Leverage AI, data, and emerging technologies to improve market intelligence, pricing analysis, product marketing effectiveness, and decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field, or equivalent practical experience.
- 8+ years of progressive experience in product marketing, pricing, monetization, commercialization, or related roles, preferably within B2B SaaS, software, data, or enterprise technology.
- Demonstrated experience developing product positioning, messaging, value propositions, and go-to-market strategies.
- Experience developing or influencing pricing and packaging strategies for technology products or solutions.
- Strong understanding of software monetization models, including subscription and usage-based approaches.
- Experience conducting market, customer, competitive, and pricing research and translating findings into actionable recommendations.
- Strong analytical and financial acumen with experience developing pricing analyses, business cases, or financial models to support commercial decisions.
- Experience developing sales enablement materials and partnering with customer-facing teams to strengthen value articulation.
- Demonstrated ability to independently lead complex, cross-functional initiatives and influence senior stakeholders.
- Strong business acumen with the ability to connect customer needs, market dynamics, product capabilities, and financial considerations.
- Excellent written and verbal communication skills with the ability to simplify complex concepts and develop compelling narratives.
- Experience leveraging data, AI, automation, or emerging technologies to improve analysis, workflows, or commercial decision-making.
PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
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