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Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
Authentic Intelligence is Authentic’s internal enterprise AI platform that powers automation, insight, and decision support across hundreds of brands and licensees. Reporting to the EVP, Digital Technology, The Principal Prompt Architect will own the design, optimization, and governance of the language logic that drives our AI systems.
You’ll create the frameworks that determine how Authentic Intelligence interprets business context, retrieves data, and delivers accurate, brand-safe responses to internal teams and licensees. This is a hands-on, high-impact role that blends creative language design with system-level thinking.
What you’ll be working on
- Design and maintain system, instruction, and task-level prompts that govern LLM behavior across enterprise use cases.
- Develop reusable prompting frameworks and evaluation libraries to improve consistency, accuracy, and efficiency.
- Collaborate with engineers to test prompt performance, latency, and token efficiency.
- Partner with product leads to translate business processes into scalable AI workflows.
- Define prompt governance standards for safety, accuracy, and bias mitigation.
- Mentor other team members on prompt design, evaluation, and experimentation best practices.
Must Haves:
- 5+ years in AI, NLP, conversational design, or applied ML; experience with LLMs (GPT-4o, Claude, Gemini, etc.) required.
- Deep understanding of context engineering, system prompts, and structured reasoning patterns.
- Experience building or optimizing enterprise-grade LLM applications.
- Comfortable collaborating with engineering, design, and operations teams in a fast-moving environment.
- Strong analytical and writing skills; able to express complex logic clearly and systematically.
Primary Location Salary
$200,000 - $250,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Authentic Brands Group New York, New York, USA Office
1411 Broadway, NY,, New York, NY, United States, 10018
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