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Role Description
Dropbox is reimagining how people work through simple, secure, AI-powered solutions. As the Product & Brand Communications Lead on the Global External Communications Team, you’ll lead a talented team dedicated to telling our product story to the world — that we are more than just the cloud storage solution people know us for — and championing our brand positioning externally. As a hands-on leader, you will set the strategic direction for our external product storytelling, working closely with cross-functional partners and senior leadership to ensure our messaging is compelling, consistent, and impactful; translating complex features into human-centric stories and repositioning Dropbox from a file storage service to an intelligent platform that helps users organize, collaborate, and act on all their cloud content. You’ll also be a steward of our brand—helping ensure all external touch points reinforce our positioning as the thoughtful, reliable, and human choice in a complex digital world.
Responsibilities- Lead external communications strategies for product announcements, launches, and updates—partnering closely with Product, Product Marketing, and Brand teams to ensure consistency across our external channels
- Champion Dropbox’s brand positioning and strategic narrative through product storytelling, executive platforms, and media opportunities
- Own the creation of messaging frameworks and press materials that bring Dropbox products to life
- Cultivate relationships with top-tier tech and business media
- Serve as a strategic advisor and coach to product and executive spokespeople
- Lead and inspire a small but high-performing team—setting clear goals, providing mentorship, and creating a supportive environment that encourages creative, strategic work
- Measure and report on communication impact, adjusting approach based on insights and market trends
- 8–12+ years in communications, with strong experience in product PR and brand storytelling—preferably in tech, SaaS, or productivity tools
- Proactive, solutions-oriented self-starter who thrives on solving problems, taking initiative, and can independently drive strategy and execution forward without needing perfect conditions
- Proven ability to own and scale strategic narratives across multiple audiences and channels, guiding messaging strategy from concept to launch
- Strong media relationships, with a track record of securing high-impact coverage
- A natural cross-functional collaborator who’s equally comfortable with PMs, designers, executives, and creatives as well as coordinating with regional communications teams
- A thoughtful and empowering leader who brings out the best in others—able to guide and motivate a team while fostering a culture of excellence, trust, and collaboration
- Experience in both in-house and agency communications roles, providing a mix of strategic vision and executional agility
- Background in storytelling around AI, productivity, or workflow tools, particularly in competitive or fast-evolving categories
- Experience working in a brand-led company, where storytelling is tightly integrated with brand identity and design
- Proficiency in using media and content performance analytics (e.g., coverage impact, share of voice, message pull-through) to guide comms strategy
US Zone 1
This role is not available in Zone 1
US Zone 2
$173,700—$235,100 USD
US Zone 3
$154,400—$209,000 USD
Dropbox New York, New York, USA Office
New York, NY, United States
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