Lead product and go-to-market efforts for assay and reagent products by collecting VOC, analyzing market and competitive landscape, defining positioning, enabling sales, and coordinating R&D, marketing, and regional teams to drive adoption.
About GenScriptGenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
We are looking for a US-based Product Management / Product Marketing professional to support assay-related product initiatives for life science and biopharma applications. This role will focus on customer workflow understanding, market insights, product positioning, launch readiness, and commercial adoption.
This role can be fully remote, but the candidate must reside within the United States.
Key Responsibilities
- Understand customer needs and workflows across bioassays, functional assays, reagent-based assays, and related application areas.
- Conduct voice-of-customer interviews with biopharma, CRO, academic, and assay development customers.
- Analyze market trends, customer segments, competitive landscape, pricing dynamics, and application requirements.
- Support product positioning, messaging, value proposition, and differentiation.
- Work cross-functionally with R&D, sales, marketing, and regional teams to translate market needs into product and commercial plans.
- Develop go-to-market materials, sales tools, customer-facing content, and launch support plans.
- Identify KOLs, key accounts, and collaboration opportunities to support market development.
Requirements
- 5+ years of experience in product management, product marketing, market development, or business development in life sciences tools, reagents, assays, or biotech solutions.
- Familiarity with bioassay workflows, reagent-based assays, cell-based assays, reporter systems, or plate-based detection technologies.
- Experience with VOC, market analysis, competitive assessment, product positioning, launch planning, and sales enablement.
- Strong commercial sense and ability to translate customer needs into actionable product and marketing strategy.
- Excellent communication, analytical, and cross-functional collaboration skills.
Preferred
- Experience supporting assay, reagent, or molecular biology product portfolios.
- Prior experience in new product launch, market development, or application-driven product marketing.
- Good understanding of US biopharma, CRO, academic, or assay development customer segments.
- Experience working with cross-functional global teams.
#LI-EB1
#GS
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
GenScript Piscataway, New Jersey, USA Office
860 Centennial Ave, Piscataway, NJ, United States, 08854
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