Product Manager

Trusted by 2,200+ financial institutions, Baselayer is the intelligent business identity platform that helps verify any business, automate KYB, and monitor real-time risk. Baselayer’s B2B risk solutions and identity graph network leverage state and federal government filings and proprietary data sources to prevent fraud, accelerate onboarding, and lower credit losses.

We are building category-defining infrastructure for business identity in highly regulated markets, with a strong focus on execution, ownership, and long-term impact.

As Baselayer's first dedicated Product Manager, you'll report directly to our CTO and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions and into new verticals where business identity is broken. You'll define what we build, why we build it, and what "done" looks like. You won't be inheriting a roadmap. You'll be writing one.

This role is hands-on. You'll write the specs, draw the wireframes, partner with design, and sit in eng standups. You'll also own the existing product surface: setting priorities, sequencing the roadmap, and making the daily calls that keep engineering shipping the right things. New verticals are the headline, but the day-to-day is a mix of zero-to-one product definition and disciplined operating cadence on what's already in market.

New Product Definition & Scoping

• Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec
• Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope
• Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria
• Own the "what" and the "why" so eng and design can own the "how"

Specs, Wireframes & Design Partnership

• Write specs that engineers can build from without a dozen follow-up questions
• Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early
• Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships
• Run spec reviews that surface ambiguity before it becomes rework

Roadmap & Prioritization for Existing Products

• Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits
• Make the daily prioritization calls that keep engineering focused on the highest-leverage work
• Build a planning cadence that's predictable for the team and legible to the rest of the company
• Kill work that isn't pulling its weight

Cross-Functional Execution

• Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)
• Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage
• Be the connective tissue between what's being built and what's being sold, supported, and marketed
• Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes

• 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
• Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer
• Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting
• Strong opinions on UX and product craft, with the ability to defend them and the humility to update them
• Operates with founder-level ownership and urgency. You don't wait to be told what's broken
• Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself
• Bias toward shipping. A v1 in market beats a v3 in a doc

• Experience taking a product into a new vertical or expanding into adjacent markets
• Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance
• Worked at an early-stage company where you owned product without the safety net of a PM team
• Experience as the first PM hire at a venture-backed startup

• Hybrid in our NYC office 3-4 days per week

• Base salary range of $180,000 - $240,000 + Variable Bonus

• Equity package

• Unlimited vacation

• Fully paid health insurance, dental, and vision