Product Marketer

About the job

CurbWaste  is on a mission: to modernize the waste and recycling industry. We're a venture backed company with 150+ customers using CurbWaste’s all in one solution to transform their businesses. We have a lot more to do, becoming the system of record to one of the most critical industries in the world and support the hard working people of the waste industry.

Our customers love us almost as much as we love them (with a proud NPS score of 80+!)

We were recently honored as the SMB Tech Top 50 and continue to push boundaries as the up and coming solution for waste haulers around the US.

We're looking for big thinkers and humble warriors.

Our core values we live by:

• Serve our customers, serve our industry
• Be infinitely curious
• Resourcefulness over resources
• Win as a team, learn as a team
• Do the 1% more
   

This role will contribute to positioning our products, crafting compelling messaging, and executing marketing campaigns that resonate with waste industry professionals.

What to expect

🧰 Develop and refine product positioning and messaging that differentiates our platform in the waste management market

✍️  Create compelling value propositions for different customer segments (waste haulers, recycling facilities, municipal clients)

⏩ Build and maintain detailed buyer personas and customer journey maps specific to waste industry decision-makers

📈 Lead product launch strategies and execution for new features and platform updates

🥇 Design customer acquisition strategies across digital and industry-specific channels

More About The Ideal Candidate

💻 You are on a mission to help customers win.

💭 3-5 years of product marketing experience, preferably in B2B SaaS

🗣️ You love listening to customers and solving hard problems. Lead with empathy, earn trust.

🔁 You've proven you can market to blue collar customers and deliver on your promises.

🤝 Excellent written and verbal communication skills with ability to create compelling content

Requirements

Tactical responsibilities will include:

• Marketing: Execute a comprehensive marketing strategy to meet and exceed revenue targets.
• Customer Relationship Management: Build and maintain strong customer relationships, understanding their needs and providing solutions that drive value.
• Market Analysis: Stay abreast of industry trends, competitive landscape, and customer feedback to inform product development and sales strategies.
• Analytics: Experience with marketing automation platforms (HubSpot, etc)
• Values: Articulate the unique value proposition of our solution and tailor it to the specific needs of each customer.
• Collaborate: Collaborate with internal teams, including sales, product development, and customer support, to gather insights and ensure a seamless customer experience.

Benefits

This is not just a job. This is a career, a chance to make a direct impact. Here’s how we help:

• Competitive salary range: $120k-$150k
• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
• Health benefits: Company-paid medical, dental, and vision
• 401k
   

Our Mission: 

We aim to change the way waste companies run their business. We are a software founded by haulers and built for haulers. We care about the environment and want to play a positive role in the future of the waste industry. Software helps create solutions and we are focused on being the leaders in change.

At CurbWaste we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.