Product Marketing Director - Platform Events & Product Launch Strategy

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for an experienced, high-impact Product Marketing Director to own the strategy and execution of all major events, product launches, and release marketing for our core Platform portfolios, specifically Low-Code Development and Trusted Services (Security). This leader will be the primary link between our Platform product innovation and the market, developing compelling, differentiated narratives that excite our core IT customers and inform fresh, innovative strategies at first and third party events.

Primary Responsibilities:

• Event Strategy & Ownership: Own the end-to-end event lifecycle, defining the strategic objectives, ROI targets, and content narratives for all major company and third-party events; drive execution plans for everything from event content, to onsite experience, to lead capture.

• Product Launches & Release Marketing: Lead the end-to-end product launch and release marketing strategy including developing differentiated messaging and positioning that clearly articulates the value proposition to IT decision-makers, and driving cross-functional alignment to ensure maximum market impact.

• Cross-Functional Collaboration: Collaborate closely across the product marketing org and with cross-functional teams including PR, field marketing, creative, strategic events, product management, and sales to ensure alignment and execution of marketing initiatives.

• Market Analysis: Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing product launch strategies and tactics.

• Performance Tracking: Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time.

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Experience and Required Skills:

• Proven leadership experience in product marketing or event marketing, preferably in the technology industry and developer tools, app dev, security or AI space

• Demonstrated experience in developing and executing event strategies and/or product launch strategies for complex product portfolios

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively

• Ability to create effective presentations and lead others in presentation creation; keen marketing eye and experience guiding a creative process 

• Stellar communicator as demonstrated by writing, public speaking, storytelling skills

• Passion for software-as-a-service, technology, and disruptive thinking

• Proven track record of successfully driving projects with minimal guidance

• Ability to work well cross-functionally and lead through influence 

• Proven creative thinker who can generate and execute innovative "breakout" marketing ideas

• Proven track record of performing well in a fast-paced environment and possessing the organizational skills to effectively manage multiple projects

• 8+ years of experience in product marketing, brand marketing, event marketing, and/or related field

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $193,800 to $281,100.For Washington-based roles, the base salary hiring range for this position is $177,600 to $257,600.

For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.