The Product Marketing Manager will lead US market expansion, create sales content, collaborate with teams, and establish marketing strategies to support revenue goals.
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
What will you do?
· Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets
· Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers
· Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
· Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
· Create sales tools and content such as case studies, videos, website copy and blog posts
· Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
· Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
· Establish and iterate on go-to-market strategy to reach revenue targets
· Will manage his/her own team of designers and marketers.
What are we looking for?
o Fluent in English
o At least 2-4 years of prior marketing / product experience
o Prior startup experience or experience at a boutique firm is a big plus
o Previous compliance/finance/blockchain experience is a big plus
o Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
o Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
o Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
Ability to take complex topics and create compelling narratives for different audiences.
o Excellent project management and stakeholder management skills.
o Excellent spoken, written, and presentation communication skills
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
Top Skills
Marketing
Merkle Science New York, New York, USA Office
43 W 23rd St, New York, NY, United States, 10010
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Sr. Product Marketing Manager will lead go-to-market strategies for XIoT security, drive outreach, manage tech partnerships, and oversee content development to enhance product growth and market presence.
Top Skills:
B2B SaasCybersecurityEndpoint ProtectionExposure ManagementFirewallIdentity ProtectionSaseSIEMThreat IntelligenceXiot Security
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
The Senior Product Marketing Manager is responsible for developing strategies and messaging to improve product market performance, manage launches, and enhance sales enablement.
Top Skills:
B2B Product MarketingCommunication PlatformsMarket IntelligenceMarketing Content CreationProject Management Tools
Artificial Intelligence • Cloud • Fintech • Professional Services • Software • Analytics • Financial Services
The Lead Product Marketing Manager will develop and execute strategies for market expansion and product positioning, collaborating cross-functionally to drive growth and innovation.
Top Skills:
AIB2B Tech MarketingData TechnologiesSoftware As A Service
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
