BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.
We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.
You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.
Responsibilities:Go-to-Market Strategy (Prime / OTC)
- Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
- Develop and execute GTM strategies for new product launches, features, and market expansions
- Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
- Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
Sales Enablement & Revenue Impact
- Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
- Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
- Translate complex trading and liquidity concepts into clear, compelling messaging for clients
- Support key client conversations, RFPs, and strategic deals
Product Partnership
- Act as the voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading teams to bring new features to market with clarity and speed
- Own product launch communications and adoption strategy across institutional audiences
Marketing & Growth
- Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
- Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
- Support analyst relations and industry positioning
- 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
- Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and directly influencing revenue outcomes
- Exceptional communication skills with ability to simplify complex financial products
- Highly analytical, organized, and comfortable operating in fast-paced environments
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.
Benefits:- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
Benefits may vary based on location.
Pay Transparency Notice:Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.
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