BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.
We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.
You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.
Responsibilities:Go-to-Market Strategy
- Own messaging, positioning, and GTM strategy for key BitGo products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
Product & Launch Execution
- Partner with Product Management to shape roadmap priorities and bring new features to market
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
- Own release communications and ensure adoption across existing and new clients
Sales Enablement
- Create sales collateral including decks, product guides, demos, and customer-facing materials
- Enable Sales and BD teams with the messaging and tools needed to close deals
- Gather insights from Sales to continuously refine positioning and improve conversion rates
Marketing & Growth
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Help shape BitGo’s narrative across channels including web, email, and events
Retail & Mobile (Emerging Focus)
- Support GTM efforts for BitGo’s retail and mobile platform initiatives
- Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
- Partner with product and design teams to improve onboarding, engagement, and retention
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Strong ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product, Sales, and Design
- Familiarity with both institutional and retail user journeys is a plus
- Excellent writing, storytelling, and communication skills
- Highly organized, proactive, and comfortable operating in a fast-moving environment
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.
Benefits- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
Benefits may vary based on location.
Pay Transparency Notice:Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.
BitGo New York, New York, USA Office
New York, United States
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
