Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
Every booking an advisor makes depends on systems most of them never see: supplier connections, rates, booking data, and the processes that catch problems before they reach a client. On Booking Operations, you’ll keep those systems reliable, working issues from the first escalation to the fix that stops them recurring, and helping shape how a growing team operates as Fora scales.
This is a hands-on role on a small team that builds. You’ll ship tools, automations and processes that replace manual work and make bookings more reliable, using frontier AI tooling every day. You’ll report to the Product Operations Manager, Booking Platform, and partner closely with Product, Engineering, and Support. Decisions happen quickly, the work has visibility with leadership, and you’ll see its impact in what advisors experience. The team is still growing, so the person who sets the standard early has room to grow with it.
Key Responsibilities- Own operational workflows across the booking platform and supplier ecosystem, including escalations, rate parity and supplier outreach, and supplier data upkeep (rates, perks, loyalty programs, contacts).
- Work escalations end to end, finding the root cause and fixing the underlying pattern, not just the ticket.
- Build automations and tools that reduce manual work and improve booking accuracy, using AI tools, workflow automation, and SQL.
- Track platform health with dashboards and queries, and flag trends before they reach advisors.
- Get Support and Operations ready for booking product launches and keep processes documented, through help center content, SOPs, routing, and escalation paths.
- 4-6 years in product operations or a similar role.
- Uses AI tools daily and has built at least one AI-powered workflow, agent, or automation that replaced manual work.
- Has owned an operational workflow end to end, with a metric they reported on and improved.
- Has led a root-cause review of a recurring issue that resulted in a shipped fix.
- Writes their own SQL and has built dashboards or reports that others use to make decisions.
- Has written SOPs, runbooks, or ticket specs that others used without a walkthrough.
- Has written operational tickets that engineering scoped and shipped.
- Has turned an unscoped problem into a defined process, tool, or ticket without a spec to start from.
- Experience in travel technology, hotel distribution, or two-sided marketplaces, including working knowledge of GDS, rates, or supplier content.
- Hands-on experience with workflow automation tools such as n8n, Zapier, or similar.
- Has helped get a support team ready for a product launch (help center content, routing, escalation paths).
The indicative range for this role is $93k-116k + equity. Where a candidate lands within in the range reflects their experience and the scope of responsibility they bring.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Fora New York, New York, USA Office
New York, NY, United States, 10013
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