Programmatic Account Manager - HoldCo

As a Programmatic Account Manager – HoldCo at Samba TV, you'll manage and grow relationships with major agency holding companies and their operating agencies. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Requirements:

• Client Growth, Retention & Satisfaction

  • Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies

  • Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships

  • Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms

  • Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations

  • Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams

  Campaign & Platform Execution

  • Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments

  • Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)

  • Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows

  • Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

  Strategic Partnership & Cross-Functional Collaboration

  • Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance

  • Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

  • Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships

  • Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Who you are:

• Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
• Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas

What you bring:

• 3–5 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
• BA/BS with a focus on marketing, business, data, or related experience
 
 
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