Demand Generation Program Manager at Newsela

| Greater NYC Area | Remote
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The Role: 

The Demand Generation Program Manager will work cross-functionally with Newsela’s go-to-market and product management teams to lead growth marketing and conversion rate optimization amongst our school buyer segment. You will create, manage, and experiment with marketing programs to monetize Newsela’s free trial strategy, and develop quarterly multi-channel marketing programs to drive awareness and create demand among school leaders. You’ll ideate, develop, and execute a testing calendar, and monitor results and optimize performance in order to achieve our quarterly and yearly KPIs. You’ll play a key role in building and maturing the path to purchase and go to market strategy for our school segment, working cross-functionally with teams inside and outside of marketing.

Why You’ll Love This Role: 

As a Demand Generation Program Manager, you’ll have the opportunity to be part of a world-class marketing team, in a position you’re sure to find professionally and personally rewarding. Marketing Programs serve as the anchor point for our audience-driven campaigns, and this role will play a critical role in our mission to bring Newsela’s products to classrooms across the US. You’ll be instrumental in the growth of Newsela’s reach in the market, and ultimately impact in classrooms. You’ll have the opportunity to be at the center of building out a new go-to-market strategy for a key audience segment from the ground up, while working collaboratively with a team of cross-functional stakeholders. And, from digital marketing to live and virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership and more, you’ll have ample opportunity to build on your repertoire of marketing skills. 

Why We’ll Love You: 

You are a data-driven B2B marketer with great strategic instincts, an analytical mindset, and exceptional project management skills. You have at least 5 years experience with A/B testing, multivariate testing, and have a passion for crunching numbers and optimizing audience targeting, messaging, offers, channels, and creative to optimize lead generation performance. You have experience with experimenting at every stage of the funnel and driving conversions through free trial and/or eCommerce experience. You have a working knowledge of marketing automation platforms, digital advertising, and leading marketing analytics tools.

About Newsela:

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

New York, NY
"My Code Represents Real People": At Newsela, Social Impact and Innovation Meet
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An Insider's view of Newsela

What’s the vibe like in the office?

Amazing. Newsela is a trusting and responsible environment where we have control to get our work done when and where is best for us.

Vanessa

Lead Web Application Developer

What's the biggest problem your team is solving?

My team works with school leaders and teachers to create innovative applications of Newsela's content to support our mission of "meaningful classroom learning for every student." Our goal is to engage and empower educators with tools to enhance their students' learning.

JJ

Community Manager

How has your career grown since starting at the company?

I've grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the customer success management team! I cannot measure the amount of growth I've experienced the past few years.

Emma

Customer Success Manager

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We love to keep our mission of "meaningful classroom learning for every student" top of mind.

Ariel

Senior Sales Development Representative

What are Newsela Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Newsela offers the opportunity to join various affinity groups operated by members of each community to help facilitate an inclusive and diverse workplace where all people are valued.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
In addition to weekly virtual wellness events (guided meditation, yoga, etc.), we offer virtual group discussion sessions with a licensed therapist to help navigate a variety of topics and challenges.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Every year we bring Newsela's youngsters to our offices for our Take Your Child to Newsela Day. It's one of our favorite days of the year, filled with crafts, story time, workshops, and even yoga!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free daily breakfast. Employees can select from our cereal bar, yogurts, oatmeal, fruit, granola bars and unlimited cold brew on tap!
Game Room
Our teams love to take time to challenge each other to a game of ping pong or pool throughout the day, and maybe even a ping pong tournament every now and then.
Stocked Kitchen
Newsela has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored seltzer you can handle. You might even be able to catch a Top Chef competition every now and then.
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
All remote employees receive a monthly tech allowance to put towards making their home office setup the best it can be.
Professional Development Benefits
Job Training & Conferences
All employees receive an annual stipend to put towards professional development or learning courses and resources. We also hold bi-monthly manager training sessions.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer an annual stipend to encourage all employees to keep learning!
Time allotted for learning
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