Demand Generation Program Manager at Newsela
The Demand Generation Program Manager will work cross-functionally with Newsela’s go-to-market and product management teams to lead growth marketing and conversion rate optimization amongst our school buyer segment. You will create, manage, and experiment with marketing programs to monetize Newsela’s free trial strategy, and develop quarterly multi-channel marketing programs to drive awareness and create demand among school leaders. You’ll ideate, develop, and execute a testing calendar, and monitor results and optimize performance in order to achieve our quarterly and yearly KPIs. You’ll play a key role in building and maturing the path to purchase and go to market strategy for our school segment, working cross-functionally with teams inside and outside of marketing.
Why You’ll Love This Role:
As a Demand Generation Program Manager, you’ll have the opportunity to be part of a world-class marketing team, in a position you’re sure to find professionally and personally rewarding. Marketing Programs serve as the anchor point for our audience-driven campaigns, and this role will play a critical role in our mission to bring Newsela’s products to classrooms across the US. You’ll be instrumental in the growth of Newsela’s reach in the market, and ultimately impact in classrooms. You’ll have the opportunity to be at the center of building out a new go-to-market strategy for a key audience segment from the ground up, while working collaboratively with a team of cross-functional stakeholders. And, from digital marketing to live and virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership and more, you’ll have ample opportunity to build on your repertoire of marketing skills.
Why We’ll Love You:
You are a data-driven B2B marketer with great strategic instincts, an analytical mindset, and exceptional project management skills. You have at least 5 years experience with A/B testing, multivariate testing, and have a passion for crunching numbers and optimizing audience targeting, messaging, offers, channels, and creative to optimize lead generation performance. You have experience with experimenting at every stage of the funnel and driving conversions through free trial and/or eCommerce experience. You have a working knowledge of marketing automation platforms, digital advertising, and leading marketing analytics tools.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.