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Email Marketing Manager

| Greater NYC Area

Who we are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

The job

The Email Marketing Manager is responsible for the creation and optimization of prospect and lead nurturing campaigns across email, direct mail, and webinars to support prospect engagement and new customer acquisition. The Prospect Engagement Manager is a talented and collaborative problem solver who creatively and continuously improves the way we execute campaigns. Analytical acumen, project management skills, and a desire to quickly test and learn are critical to successfully drive the program forward. You will develop a holistic omni-channel marketing strategy that optimizes the prospect journey and drives profitable lead generation.

This role sits on the Marketing team, reports to the Manager of Revenue Marketing Programs and works very closely with our Digital Marketing, Brand/Events, Revenue Operations and Sales teams.

What you’ll do

  • Develop strategic omni-channel marketing plans, including the coordination of efforts with other acquisition touchpoints and leverage prospect segmentation strategies to deliver relevant messaging and prospect targeting 
  • Craft high-conversion email campaigns from strategy development through to segmentation, execution, reporting, and analysis
  • Create personalized, dynamic, territory-specific email campaigns to support our expansion goals and in alignment with our out-of-home, inbound, and event strategies
  • Develop and implement a plan to grow our prospect database, improve email KPIs, and actively manage prospect list health via Pardot
  • Partner with Marketing Operations Manager to ensure campaigns are properly tracked, leads are properly assigned, and to manage email automation strategies
  • Methodically test and identify best performing content, creative, and messages for each audience, measure performance, identify levers for improvement and opportunities to optimize ROI
  • Stay current on product features, benefits, and be able to communicate them clearly to the market

Qualifications

  • Bachelor's degree or equivalent practical experience
  • 4+ years experience in marketing campaign management with demonstrated success in managing successful, high performing email marketing programs
  • Hands-on experience with major email marketing automation software is required (Pardot, Salesforce Marketing Cloud or similar platform)
  • Experience leading the development, testing, and implementation of automated and event-triggered email programs
  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs
  • Good understanding of HTML/CSS coding
  • Competent in direct marketing best practices including contact strategies, designing A/B testing, customer segmentation, and analytics
  • In-depth understanding of database marketing and ability to use data to build marketing plans and to analyze a channel’s effectiveness
  • Excellent communication, collaboration, project management, organizational and time management skills are essential
  • Experience in Google Analytics, Excel, SQL, Tableau, and Adobe creative suite strongly preferred, bonus points for TaxiforEmail knowledge


Visa sponsorship for this role is currently not available.

Diversity at Justworks

Justworks’ vision is for all identities, backgrounds and expressions to be represented in the workplace. We're building the foundation for long-term success and intend to cultivate a safe, collaborative and inclusive space and company culture.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases

Location

All positions are based at Justworks’ headquarters in the historic Starrett Lehigh building, which overlooks the Hudson River at 601 West 26th Street,

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with Nonprofits
Through Partnerworks, our team provides learning and development, recruitment, and networking opportunities to groups that are typically underrepresented in our industry.
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Diversity
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer weekly onsite yoga and meditation classes.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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