Senior Growth Architect - BCG Digital Ventures
We’re BCG Digital Ventures. Adventure awaits you.
We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.
Growth Architects at BCGDV
Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.
In this role you will:
- Lead growth strategy, execution, and optimization for one of our digital businesses
- Own multi-channel growth strategy based on product needs: owned, earned, and paid media tactics
- Define, execute, analyze, and optimize sophisticated multi-variant tests with quantitative significance
- Be the authority within a multi-disciplinary team to determine the optimal strategy to identify unit economics and GTM
- Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action. See customer acquisition process through from ideation to execution
- Define and validate core KPIs and unit economics, such as cost per metrics (CAC), retention, ROI and LTV to drive the business
- Build on BCGDV’s differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
You should have:
- 5-10+ years of professional experience in industry, consulting, or agency
- Strategy and planning, plus hands on experience with paid media tools, like Facebook Power Editor and Google AdWords
- Expert knowledge of analytics tools like Excel, Google Analytics, Mix Panel, and AppsFlyer
- A proven track record of personal success and ambitious undertakings
- A passion for growth marketing, driving customer adoption, bringing products to market, and scaling digital products and services
- Entrepreneurial spirit to help us shape our growth initiatives and company
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous marketing or user acquisition and growth experience proliferating B2C or B2B facing digital products and services
- Expert communication, presentation, and material preparation skills required
- Previous experience at a professional consulting company highly desired
- Experience with all of the following techniques: SEO/ASO, SEM, DSPs, social, paid media, community/influencer development, word of mouth, email marketing, mobile native and web, programmatic display, etc.
- Master’s degree in marketing, business, or a related field; or equivalent work experience
To learn more, visit us at bcgdv.com
Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.