Public Relations Manager

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

The Public Relations Manager will play a key role in supporting and executing Zeta’s external communications strategy, including earned media, executive visibility, and thought leadership. The role involves driving communications plans for product launches, owning the development of thought leadership content, and elevating Zeta’s position as an innovator in AI-powered marketing. The Public Relations Manager will work closely with various teams across the organization to ensure communications are aligned with business objectives. This position reports to the Group Vice President, Head of Communications. 

The ideal candidate is a strong writer and strategic thinker who brings deep experience in media relations, tech product communications, and proactive storytelling. They should thrive in a high-growth, fast-paced environment, be detail-oriented, and bring a collaborative, solutions-driven mindset to the team.  

This role is based out of either our NYC or LA office.

Job Requirements 

• Support and execute PR strategies that elevate Zeta’s brand, product narratives, and AI innovations 

• Draft and edit PR materials including press releases, media pitches, messaging docs, briefing materials, and award/speaking submissions that clearly positions Zeta’s value prop and differentiated product capabilities 

• Collaborate with product marketing to drive media for product announcements; as well as surface insights from Zeta’s Data Cloud and highlight customer success stories that showcase Zeta’s impact and turn them into compelling narratives and media angles.  

• Support media outreach and help identify and develop story angles that support Zeta’s broader narratives in the press as well as in emerging channels like podcasts, substacks and influencers. Monitor inbound media requests and coordinate with internal stakeholders to respond appropriately 

• Maintain and update media lists, coverage trackers, and reporting dashboards 

• Assist in managing day-to-day activities with our external PR agency to drive corporate and product media strategies 

• Partner with social media and content teams to amplify earned coverage across Zeta’s owned channels 

• Help prepare briefing docs and coordinate logistics for interviews, events, and speaking engagements 

• Work cross-functionally with other relevant teams including brand, social media, data science, content, events, and others  

• Develop an understanding of Zeta’s customers and products and stay on top of macro topics and trending stories where we can drive thought leadership and ensure Zeta’s relevance 

• Identify timely, culturally relevant moments for storytelling by monitoring the marketing, advertising, economic and other relevant  landscapes for trends, news cycles, and cultural moments where Zeta’s data, customer activity, or POV can fuel fast, impactful PR plays and help tell our story in ways that resonate with what’s happening now. 

• Train and equip key spokespeople; secure and support media and speaking opportunities. 

• Help maintain Zeta’s press assets and newsroom. 

About you:  

• 4-6 years experience in tech or corporate PR (in-house experience preferred) 

• Strategic thinker with a collaborative, solutions-oriented mindset  

• Strong writing and editing  skills with a passion for media relations and storytelling 

• Confident decision-maker who can navigate complex situations with professionalism and clarity 

• Comfortable working cross-functionally in a fast-paced, high-growth environment  

• Experience in working with senior executives and managing PR programs from planning to execution  

• Excellent project management and organization skills with a strong eye for detail 

• Values feedback and demonstrates humility with a focus on the collective success of the organization 

Requirements: 

• BA/BS degree (e.g. Communications, Journalism, Liberal Arts) or equivalent work experience  

• 5+ years experience in PR, ideally with a mix of agency and corporate in-house roles 

• Experience with B2B tech companies and familiarity with tech media 

• Proven track record of managing media relations, supporting thought leadership programs, and working with executives 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $125,000 - $135,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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