Sales Enablement Manager

The Sales Enablement Manager partners closely with Sales, Product Marketing, and Operations to build the learning strategy, training, content, and coaching programs that help the sales force sell with confidence. This role suits an accomplished enablement or learning & development leader — someone grounded in instructional design methodology and adult learning theory, with a track record of using needs assessment, gap analysis, and KPI measurement to improve frontline performance. Direct quota-carrying sales experience is a plus; what matters most is a proven ability to design programs that move the numbers — ramp time, certification completion, revenue, close rates — for a customer-facing team.

ROLE AND RESPONSIBILITIES:

• Leads the creation and deployment of training, sales messaging, playbooks, processes, and tools that support the sales force, applying ADDIE and Kirkpatrick-model principles to design and evaluation.
• Supports product, plan, and pricing launches by preparing and enabling the sales team to understand and sell new and updated solutions, including staged microlearning to reduce cognitive overload during rollout.
• Owns foundational and continuous learning programs for sales, including new hire onboarding curriculum, content creation, scheduling and coordination, and live or virtual delivery of training.
• Conducts needs assessments and gap analyses to identify skill and knowledge gaps, then builds targeted coaching programs and manager-level intervention plans; uses Gong or a comparable conversation intelligence platform where available to inform this work.
• Designs and maintains dashboards and reporting that track training completion, program adoption, and content effectiveness, translating findings into clear recommendations for sales leadership.
• Certifies and onboards trainers, facilitators, and (where applicable) outsourced/partner resources through structured evaluation such as panel review, technical acumen checks, and teach-back assessments.
• Partners cross-functionally with Sales leadership, Product Marketing, and Operations to keep messaging, process, and tools aligned as offers and policies evolve.

Knowledge, Skill, and Ability

• Expert ability to create clear, engaging training content across formats — microlearning, e-learning, video simulation, job aids, and instructor-led — and provide cohesive direction to product marketing on sales-facing messaging.
• Deep grounding in instructional design and adult learning methodology (Ex. ADDIE, Kirkpatrick model) and in applying it across generational and international learning audiences.
• Proven ability to run needs assessments, gap analyses, and pre/post-training KPI measurement, and to turn that data into program design decisions.
• Experience with Gong or a similar conversation intelligence platform for coaching and call review is a strong plus.
• Proven ability to manage multiple enablement projects at once, from concept through launch and measurement, including LMS administration and content library management.
• Process-improvement mindset (Lean Six Sigma or similar) and comfort partnering with workforce management and operations on staffing and scheduling trade-offs.
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change.
• Highly developed coaching, facilitation, presentation, and written communication skills.

DESIRED QUALIFICATIONS:

• Bachelor's degree, or a strong history of driving measurable training or enablement outcomes.
• Five or more years of experience in sales enablement, learning & development, instructional design, or customer success/care enablement, ideally including experience designing programs that are tied to revenue or retention outcomes (e.g., save rate, ramp time, churn). Direct B2B sales or account management experience is a plus but not required.
• Experience building and running trainer or partner certification programs, including for outsourced/BPO resources, is a plus.
• Experience with Gong, or a similar platform, for coaching and training purposes is a plus.
• A sales training or sales methodology certification (e.g., Customer Centric Selling, SPIN Selling) is a plus.
• Experience supporting technology, telecom, or other B2B sales or customer-facing teams is a plus.
• Superior organizational, time management, and project management skills, with the ability to manage multiple stakeholders across Sales, Marketing, and Operations.
• Self-motivated and resourceful, with a strong drive to produce measurable results.

*The salary range reflected is a good faith estimate of base pay for the primary location of the position. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay for this position is up to $145,000 annually. Pay varies by work location and may also depend on job -related knowledge, skills, experience and abilities of the successful candidate. Your recruiter can share more about the specific salary range for the job location during the hiring process.

Keywords: Sales Enablement, #SalesEnabelement, Sales Training, #SalesTraining, Sales Trainor, #SalesTrainor