Identify, prospect, and close new business by selling PEO and ASO solutions to small and midsized businesses. Build referral networks, conduct consultative sales with business owners and executives, assess HR and workforce needs, manage the full sales cycle through onboarding, and collaborate with internal specialists. The role requires quota achievement, relationship development, negotiation, and knowledge of HCM, payroll, benefits, or related business solutions.
Position Summary
The Sales Executive – PEO is responsible for identifying, prospecting, and closing new business opportunities by offering Professional Employer Organization (PEO) and Administrative Services Organization (ASO) solutions to small and mid-sized businesses.
This role acts as a trusted advisor to business owners and executive-level decision-makers, helping them optimize HR operations, payroll management, employee benefits, and regulatory compliance.
Key Responsibilities Business Development Identify, prospect, and close new business opportunities. Execute strategic market penetration and lead generation initiatives. Build and maintain referral networks through brokers, partners, and strategic alliances. Represent the organization professionally within the business community. Consultative Sales Present PEO and ASO solutions to business owners and executive-level decision-makers. Assess client needs and recommend tailored HR and workforce solutions. Develop long-term client relationships based on trust and measurable value. Position yourself as a strategic advisor on human capital and business management solutions. Full-Cycle Sales Management Manage the complete sales process from prospecting through closing and onboarding. Conduct virtual and in-person client meetings. Collaborate with internal specialists to maximize sales opportunities. Ensure a seamless onboarding experience for new clients. Qualifications Required High School Diploma or equivalent. Minimum of 5 years of B2B sales experience. Experience selling HCM, PEO, Payroll, SaaS, or similar business solutions. Proven track record of meeting and exceeding sales quotas. Experience building referral partnerships and strategic relationships. Strong negotiation and closing skills. Ability to engage effectively with business owners and C-level executives. Results-oriented mindset with strong business acumen. Excellent verbal and written communication skills. Preferred Experience within HR outsourcing or workforce solutions. Knowledge of payroll and employee benefits services. Familiarity with the Human Capital Management industry. Experience with consultative and solution-based selling. Strong networking and channel development skills. Ideal Candidate Profile You will thrive in this role if you:
Enjoy closing high-value deals.
Are motivated by unlimited earning potential.
Want to build long-term residual income.
Operate with an entrepreneurial mindset.
Excel in consultative, solution-based sales.
Are highly driven to achieve and exceed goals.
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