Sales Specialist, Metro NY

Sales Specialist, Metro NY (Beer & Pre-Mix)

Job Level: Level 6

Location: New York, NY (Metro NY market)

Reporting to: Distributor Manager, Metro NY

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the role:

DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales teams in the Manhattan Beer Territory.

This role is accountable for DBC performance in the territory, with responsibility for volume, share and execution across the full account base.

The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.

• Delivery of Sustainable Share Growth

• Drive strong execution via distribution & display sales.

• Distributor Engagement

• Working with and relationship building with our Distributors to drive growth

• Delivery of Annual Operating Plan

• Create and build relationships with Chain, Independent and On-Premise accounts across the territory to ensure delivery of Diageo Beer Company business objectives.

• Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.

• Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.

• Assist DM with distributor general sales meetings and weekly team meetings.

• Management of tactical budgets.

• Work collaboratively with DM 60 days in advance to agree upon targets and objectives.

• In trade days expected minimum 4 days per week. Potentially nights and weekends for events.

• Work in field with third party Enthuse field sales.

• Work in field with Distributor sales teams.

• Work in field with DM and independently.

• Individual must be organized and initiative-taking.

• Daily/Weekly account level Pre Plans

• Develop account level goals for distribution, displays and programming activity.

• Develop and deliver the Guinness Quality and rate of sale programs in the On Premise.

• Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.

• Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed.

• Analyze on/off premise channels within territory to effectively plan and execute promotional activities.

• Identify local growth opportunities that tie into Quarterly IBO's.

• Provide grounded market insights including industry dynamics and competitive information.

Experience / skills required:
Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.

Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

• Bachelor's degree required.

• Field sales experience preferred.

• Ability to engage, influence, and coordinate retailers and wholesalers who may have different strategic initiatives.

• Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

• Experience with Microsoft Excel, PowerPoint, Teams, VIP & Syndicated Data.

Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, and on-premise; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance.

Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft Office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.