About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

As the Associate Manager of Acquisition Marketing, you will be responsible for developing campaigns across all stages of the customer acquisition lifecycle including awareness, consideration, registration and activation - ultimately growing Rent the Runway’s customer base. Are you a super-talented individual with innovative ideas on how to introduce Rent the Runway to prospective and current customers? If this sounds like you, plus you have a passion for inciting purchase behavior within target audiences, keep reading!

Responsibilities:

• Develop highly efficient series of paid advertising campaigns to generate awareness and elevate Rent the Runway's status within the right audience
• Coordinate targeted social media ad exposure (especially Facebook), as well as display and affiliate advertising campaigns in both mobile and web
• Collaborate with cross-functional teams (creative, copy, broader marketing team) to develop optimal ad messaging and ensure a streamlined approach to the creative development process
• Concept, optimize and launch highly effective messaging that drives ROI for Rent the Runway
• Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service
• Explore new forms of acquisition channels to position Rent the Runway at the front of new opportunities
• Provide detailed input and guidance on other aspects of a successful marketing campaign – press, partnerships, etc.

Qualifications:

• Bachelor’s degree plus 1-2 years of experience in digital/e-commerce marketing
• Advanced MS Office suite skills (Excel is essential)
• Strong proficiency in social and advertising platforms such as Power Editor, Twitter Ads, YouTube, Ad Servers, Finance Software, Google Analytics, DMPs, DSPs, etc.
• Familiarity communicating with and developing messaging for customers of a consumer brand
• Must be highly qualitative, analytical, and a technical self-starter
• Strong knowledge of online analytics/business intelligence tools
• Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing
• Strong bias for action and a get things done attitude
• Must have a strong entrepreneurial drive and be resourceful - need to thrive in a fast paced, constantly changing environment
• Ability to be hands on driving both strategy and day-to-day execution in a fast paced startup environment
• Strong project management skills to ensure internal execution against plans
• Experience working for the direct to-consumer division of a multi-channel retailer or subscription-based e-commerce business is a plus