Salesforce Marketing Cloud (SFMC) Campaign specialist

Company:Mercer

Description:

We are seeking a talented individual to join our Digital & MarTech team at Mercer Super. This role will be based in Melbourne or Sydney. This is a hybrid role that has a requirement of working at least three days a week in the office.

Salesforce Marketing Cloud (SFMC) Campaign specialist

The Salesforce Marketing Cloud (SFMC) Campaign Specialist is responsible for the build, deployment, and optimisation of customer communications within Salesforce Marketing Cloud. Reporting to the Customer Orchestration Manager, this role translates customer engagement strategies and journey requirements into high-quality, data-driven campaigns and communications that deliver personalised and relevant customer experiences.

Working closely with the MarTech team, Marketing and Content stakeholders, Education and Product teams, the SFMC Campaign Specialist is responsible for the end-to-end execution of customer communications across email, SMS, push notifications, and other supported channels.

12-month contract initially

We will count on you to:

• Build, configure, test, and deploy customer communications and campaigns within Salesforce Marketing Cloud.
• Configure audience segmentation, decision splits, triggers, and personalisation requirements to support customer engagement strategies.
• Ensure communications are delivered accurately, on time, and aligned with campaign objectives.
• Execute audience selection and segmentation using approved customer data sources and business rules.
• Validate audience eligibility, targeting criteria, and data quality prior to campaign deployment.
• Collaborate with Data, Analytics, and MarTech teams to support accurate audience activation and personalisation.
• Monitor data integrity and escalate issues that may impact campaign delivery or customer experience.
• Configure dynamic content, personalisation rules, and customer-specific messaging within SFMC.
• Support the implementation of personalised customer experiences using behavioural, demographic, and lifecycle data.
• Conduct thorough quality assurance and testing of communications, journeys, links, content, data outputs, and audience selections.
• Ensure all communications comply with regulatory, privacy, accessibility, and brand requirements.
• Manage campaign deployment schedules and coordinate delivery timelines with stakeholders.
• Monitor campaign delivery metrics including deliverability, opens, clicks, conversions, and engagement indicators.
• Partner closely with the Customer Orchestration Manager to operationalise customer engagement strategies and journey designs
• Collaborate with Content, Creative, Product, Digital, Service, and Compliance teams to deliver customer communications.
• Work with the MarTech Solutions Manager to identify platform enhancements and resolve technical issues. Provide subject matter expertise on Salesforce Marketing Cloud capabilities and campaign execution best practices.

What you need to have: 

• 3+ years’ experience using MarTech to deliver digital customer experiences.
• Experience with marketing communication platforms e.g. Salesforce Marketing Cloud & Adobe Experience Manager (or similar) essential.
• Extensive knowledge and application of HTML & CSS particularly around email development
• Experience with scripting languages like JavaScript, or Platform specific like AMPscript or RPL
• Experience in SQL and audience segmentation
• Experience ETL processes and Automation
• Experience with journey mapping and implementation
• Proven track record in developing and executing marketing operations processes to improve productiviity and efficiency
• Ability to think laterally and creatively, and superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of the organisation
• Customer focus, delivers results, builds relationships, exercises sound judgment
• Well-developed interpersonal, communication, negotiation and influencing skills, with the ability to judge competing priorities
• Ability to adapt communication style and influence strategy to meet different audience needs or to appeal to others whose support is important

Why join our team:

• We help you be your best through professional development opportunities, interesting work, and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Mercer is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information about Mercer, visit mercer.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Applications will only be considered from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a Criminal & Bankruptcy check prior to commencing of employment.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.