As a Senior ABM Specialist, you will design and execute targeted account-based marketing programs to enhance revenue and pipeline from enterprise accounts, working closely with Sales and Marketing teams.
We're all about helping brands turn ideas into impact.
Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands.
With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. And we’re on the lookout for new team members to share our vision. If you’re ready for a brand-new adventure, keep reading!
Your team
Your new team is a committed, collaborative, and innovative bunch. They’re designers, brand managers, content managers, and everyone who’s involved in the creative space – a group from more than seven different countries. They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches. Outside of work, they're a community of parents, gamers, bookworms, adrenaline junkies, and so much more.
Your mission
As a Senior ABM Specialist, you'll design and execute highly targeted, multi-touch account-based marketing programs that drive pipeline and accelerate revenue from high-value enterprise accounts. You'll play a critical role in shaping Frontify's allbound GTM strategy, working closely with Sales, SDRs, Brand, and Partnerships to deliver coordinated, personalized experiences across the full buyer journey.
Your responsibilities
- Develop and execute 1:1, 1:few, and 1:many ABM campaigns to generate and accelerate pipeline within target accounts
- Partner with SDRs, Brand Marketing, and Partnerships to deliver coordinated multi-channel campaigns across inbound and outbound motions
- Design and launch tailored campaigns -- including content, paid media, outbound support, and microsites -- aligned to specific industries, personas, and pain points
- Apply an experimentation mindset by analyzing campaign performance, account intent data, and ROI to continuously optimize strategy and execution
- Contribute to and help shape the MarTech stack (e.g., UserGems, DreamData, HubSpot, Mutiny)
- Create targeted messaging and collateral tailored to specific accounts, industries, and buyer personas
- Deliver monthly RoaS reporting, define benchmarks, and communicate a clear ROI narrative across Sales and Marketing
- Collaborate with Creative Studio and Brand teams to continuously optimize campaign assets and performance
Your story
- You can work in a hybrid format where you’re able to work on-site in our New York office twice a week.
- 5+ years of experience in SaaS marketing with an enterprise focus, including at least 3 years in account-based marketing
- Strong understanding of SaaS business models, enterprise sales cycles, and large account dynamics
- Proven track record in demand generation, multi-channel campaign execution, and pipeline creation in close collaboration with sales teams
- Hands-on experience with CRM systems (e.g., Salesforce), marketing automation tools (e.g., HubSpot), and ABM platforms (e.g., DreamData, UserGems, Mutiny)
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent cross-functional collaboration and communication skills
- Comfortable operating in a fast-paced, evolving environment with a high degree of ownership
- Target account pipeline: Growth in enterprise opportunity generation and accelerated pipeline velocity within key accounts
- Engagement: Increased engagement from target accounts (e.g., website activity, event participation, email interaction)
- Revenue impact: Contribution to closed-won deals and improved sales cycle velocity
- Sales alignment: Strong sales satisfaction and measurable impact on pipeline quality and conversion
Success metrics =
We understand that every candidate’s experience is different. If you’re interested in this role but don’t tick all the boxes, we still encourage you to apply.
Why join us?
- Thrive with the tools and support to shape your future at Frontify.
- Be part of a product that connects brands and people with a human touch.
- Enjoy flexibility, opportunities to grow, and exposure to innovative technologies and ideas.
- Join a vibrant, social team—whether you love animals, yoga, or travel, we’ve got the Slack channels for you!
What we offer
- Medical, dental, and vision coverage with fully company-paid plan options
- 401k with 5% matching
- A minimum of 25 days of PTO per year
- Paid educational and wellbeing days off
- Parental, bereavement, and sick leave
- Wellbeing, learning and development, and commuter allowance
- Home office setup budget
- Weekly free office lunch
- Workation: Work from inspiring locations around the world (45 days annually)
- Invite to our summer company meet-up
Important to us
Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future.
We’re committed to providing an inclusive recruitment experience. If you need an accommodation due to a disability or any other protected reason, please speak with your Talent Partner. All accommodation requests are confidential and will be handled in line with applicable laws.
Next steps
If there’s a fit, you’ll meet our Talent Partner to discuss your experience and explore whether Frontify is the right place for you.
This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We’re looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, come join us and help shape what’s next.
We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We’ll share all relevant details during the interview process.
Frontify New York, New York, USA Office
Located in NoHo, we have the top floor of a newly renovated loft. Our space is full of natural light and built-out with a hybrid work life in mind. We're just a few steps away from some of New York's greatest restaurants. Plus an easy walk from the 6, BDFM, or RW trains.
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