Senior Account Executive - Maverick Creative

Maverick Creative, a Finn Partners company, is looking for a smart, savvy and driven Senior Account Executive to join our growing team in New York City or San Francisco. We are a full-service creative communications agency specializing in travel and lifestyle communications, social media and content creation. We’re a passionate, talented group of go-getters who pride ourselves on a razor-sharp awareness of trends and what’s next. Our clients are the best in the travel biz and include Rocco Forte Hotels, AmaWaterways, TRUNK Hotels, L'Auberge de Sedona, The Shelbourne in Dublin, Antarctic Logistics & Expeditions, and others. We are a welcoming and diverse group who prize creativity, respect, kindness, attention to detail, and a positive disposition above all else.

We currently offer the following perks for this role:

• Generous time-off policy with extra time off during the summer and office closure between Christmas and New Year’s Day
• Travel and hotel stays
• Travel + consumer discounts (from rental cars to Tiffany’s!)
• Complimentary reservations of company house in upstate NY
• Frequent happy hours and team outings
• Wellness subsidy
• 401K
• Affordable, comprehensive health insurance
• Hybrid In-Office/WFH schedule

Now that we’ve (hopefully) sold you on us, let’s get to the role. Our ideal SAE candidate thrives in tackling new challenges every day, has 3+ years of public relations experience working with clients in the luxury travel, tourism and hospitality industry, and has a proven track record for securing media placements for clients in consumer outlets. The AE has exceptional communication and interpersonal skills, is highly organized, has a proactive take-initiative attitude, and can manage public relations workloads effectively across a variety of client accounts.

Responsibilites:

• Serve as a point of contact for clients and handle day-to-day activities of the account, including pitch efforts, media/influencer visit coordination and reporting to ensure exceptional service to our clients
• Provide strategic counsel to clients regarding PR matters, correspond as the day-to-day contact (for press visits, requests, queries, etc.), and lead regular PR conference calls
• Execute and manage PR initiatives including – PR plans and strategy documents, press trips, media events, appointments. 
• Write structured, persuasive copy; highly skilled in writing in a range of styles including: pitches, press releases and status reports 
• Spearhead PR campaigns and pitching for multiple clients and ensure annual PR objectives are reached/surpassed. 
• Pitch across a broad range of media including social media channels and platforms, and secure high-profile coverage for our clients.
• Cultivate relationships with senior level national, regional, and online media, and with freelancers and influencers  
• Develop client specific media strategies, goals targets and pitch angles that require minimal input from the senior leadership team.  
• Help to lead junior members of this PR team by mentoring, delegating responsibilities, encouraging professional development, and sharing industry knowledge and best practices
• Participate in new business proposals, team brainstorm sessions, and staff meetings
• Develop strong relationships with client contacts and advance communications strategies that embrace the client’s strategy and positioning
• Identify industry trends and build creative and strategic pitches to support them
• Maintain current knowledge of news and events regarding our clients, their industries, and their competition: read news outlets; know what is happening in the business landscape of our clients
• Work with junior and senior Travel PR department staff to support clients and grow the practice – supporting new business opportunities development, RFPs and proposals, research, program development and presentations
• Provide Thought Leadership strategy and ideas for clients

• 3+ years prior experience working in a communications role at an agency or in-house. Hospitality/travel experience strongly preferred. 
• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism or related field.
• Experience securing coverage in national consumer media outlets 
• Experience working with social media influencers on a barter and/or paid basis 
• Experience in writing and managing client programs and reports
• Knowledge of travel industry from B2B and B2C standpoints is highly desired
• Solid project management and client relationship skills
• Excellent oral and written communications skills (includes presentation skills, editing skills, and strong attention to detail)
• Experience in developing Awards & Rankings submissions, including strategy, researching and writing submissions
• Experience working with Cision, Muckrack and other measurement platforms
• Content creation, photography and videography skills are a plus but not required. Please call these out in your cover letter if you have these skills!
• Ability to work from our offices in NYC or San Francisco at least two days per week
• Valid passport and flexibility to travel domestically and internationally for client commitments when required