Senior Analyst, Health, Research & Insights

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

As a critical member of the Research & Insights team, the Senior Analyst will serve as a strategic partner to our Sales & Account Strategy Groups, providing data-driven insights that support the advertising campaigns across People Inc.’s portfolio of brands. This high-visibility, front-line role is pivotal to setting People Inc. up for sales success by delivering actionable insights and strategic recommendations to our advertiser clients, with a focus on the Health vertical. 

The Sr. Analyst will leverage expertise in advertising syndicated reporting data sources, first party data analytics, and project management to inform strategic recommendations for advertising clients and support of our Health Revenue organizations sales efforts.

This position will report to the Sr. Manager Health, Research & Insights. 

Schedule Requirements:

Hybrid 3x a week - (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
 

About The Team | The Team and/or Brand:

The Health Research & Analytics team includes a mix of team members spanning NYC, Bangalore, & Washington state. Our culture is curious, collaborative, and strives to create a better way to tell the stories of our brands, inspire our clients, and enrich the experiences of our brand fans. This group is part of a larger organization which spans all 40+ People Inc. brands creating opportunities to explore and deliver insights beyond our Health brands - including brand licensing, events, & more.

About The Position’s Contributions:

Accountabilities, Actions, and Expected Measurable Results

• Become an expert on the Health & Wellness audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.

• Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns.

• Partner with Sales and Marketing teams to provide research & insights that creates compelling and creative storytelling for advertisers

The Role’s Minimum Qualifications and Job Requirements:

Education:

A four-year college degree in a relevant field is required.

Experience:

Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the Health & wellness space – experience in both a strong plus

Specific Knowledge, Skills, Certifications and Abilities:

• The ideal candidate has the following qualities: solid problem-solving and communication skills, ability to manage multiple simultaneous projects, working knowledge of data analysis, comfort with ambiguity and an inquisitive nature

• Expertise with various syndicated research sources:  MRI-SIMMONS, MRI/Comscore Fusion, Comscore, IPSOS Affluent, and Google Analytics.   Familiarity with software from New Age, Telmar, MEMRI or IMS preferred

• Expertise in Excel is a must

• Familiarity with Google Analytics, Google Trends, Looker Studio, Biqquery  is a plus

• Knowledge of AI such as ChatGPT, Gemini for research applications, agentic AI a plus.

• Knowledge / experience with data visualization tools. 

• Excellent research synthesis skills allowing you to draw out key insights

• Stellar communication and data storytelling skills

• Experience presenting results to both technical and non-technical audiences

• Strong desire to increase your understanding of the Health & Wellness sectors

% Travel Required (Approximate):

N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.