The role involves community management, translating cultural insights into brand engagement, and creating strategies to enhance brand interaction on social media. Responsibilities include proactive engagement, performance tracking, and cross-department collaboration to streamline processes.
GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Impact
“Social” is a key component to the GALE offering and the future of client needs. You will be joining a high performing team delivering community management that is responsible for being the voice of the brands we work with in the world. You will be part of the team translating community signals into strategy - bringing the voice of the audience to internal teams by identifying trends, FAQs, pain points, and opportunities that inform content, creative, and brand planning.
Our ideal candidate will have a deep understanding of Latino cultural trends, traditions, and community moments, with demonstrated ability to translate cultural insights into authentic and timely brand engagement.
Who You Are
- Deep understanding of social media platforms including (but not limited to) Instagram, Facebook, and Tik Tok
- A sharp writer who can quickly adapt voice and tone while maintaining clarity and consistency
- Experienced in community management or social media management for a large brand
- Able to work independently, but communicative and team-oriented
- Must be able to check social media platforms over the weekends and respond to emergency situations if needed
- Proven success working in fast-paced environments
- Analytical thinker able to interpret engagement patterns and translate into learnings for weekly, monthly and quarterly reporting
- Familiar with tools such as Sprout, Sprinklr, Sprout social and native platform backends
- This role requires you to be fluent in writing and conversing in both English and Spanish
What You'll Be Doing
- 50/50 proactive and reactive engagement, you’ll be identifying and actioning on real time trends and opportunities for our brands to engage with by keeping a pulse on culture.
- Responsible for maintaining the voice of our clients on social
- Tracking performance and surfacing insights that connect engagement activity to brand perception, follower quality, and overall channel health
- Building repeatable systems: playbooks, response libraries, interaction guidelines, and internal education that allow the brand to scale consistent behavior across teams and markets
- Designing and implementing community engagement strategies that go beyond day-to-day commenting, including social listening protocols, conversation frameworks, and escalation flows
- Developing proactive community programming, including UGC initiatives, audience engagement plans, and surprise-and-delight tactics
- Working alongside our social media, creative, project management and account teams to ensure overall processes are smooth.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $70,000 to $90,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Top Skills
Sprinklr
Sprout
Sprout Social
GALE New York, New York, USA Office
One World Trade Center, 67th Floor, New York, New York, United States, 10007
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