The GTM Strategy Senior Associate in Embedded Finance will help shape and execute go-to-market strategy, translating business priorities and market opportunities into actionable growth initiatives. The role will support market and client segmentation, opportunity identification, sales enablement, pipeline development, and performance tracking, while partnering closely with marketing, product and sales teams to drive client engagement and commercialization.
- Supports market and client segmentation, client targeting, and opportunity sizing to identify growth opportunities
- Supports pipeline development, pipeline analysis, and performance tracking to measure commercialization effectiveness
- Develops a strong understanding of our products and services to tailor collateral and sales enablement materials to specific markets and client needs
- Supports pricing and competitive analysis by evaluating market trends, competitor pricing strategies, and client behavior
- Applies defined regulatory testing procedures and uses discretion to resolve complex cases where product/market requirements are unclear
- Builds and maintains working relationships with stakeholders across distinct functions including Legal, Risk, Compliance Operations, and Technology
- Manages multiple initiatives simultaneously, moving between strategic problem-solving and hands-on execution in a fast-paced environment
- Supports direct client engagement and detailed data analytics to help build and ramp top of funnel pipeline opportunists in defined target markets
- Bachelor’s degree in Business, Finance, Economics, Marketing, Engineering, or a related field
- 3+ years of experience in GTM strategy, business strategy, product strategy, consulting, sales strategy, business development, product, technology, or project management (or equivalent expertise)
- Strong analytical and problem-solving skills, with the ability to translate data and market insights into actionable recommendations
- Experience with market segmentation, client targeting, opportunity sizing, and/or pipeline analysis
- Strong written and verbal communication skills, including experience developing executive-ready presentations
- Demonstrated ability to manage multiple initiatives and work effectively across cross-functional teams
- Advanced proficiency in Microsoft Excel and PowerPoint; working proficiency in Microsoft Word
- Developing knowledge of risk management and controls, regional and local nuances, and governance requirements
- Experience in payments, fintech, financial services, SaaS, or other technology-enabled businesses
- Experience developing and executing go-to-market strategies, commercialization plans, or client activation campaigns
- Familiarity with CRM, pipeline management, sales analytics, and performance measurement
- Ability to identify emerging market trends, client needs, and new growth opportunities
- Comfort with AI tools and analytics tools to support deeper, faster paced research
- Strong executive presence and ability to influence stakeholders across functions
- Comfortable operating in a fast-paced, ambiguous environment and moving between strategic thinking and hands-on execution
- Experience turning complex ideas and data into clear GTM recommendations and sales enablement materials
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
JPMorganChase New York, New York, USA Office
270 Park Avenue, New York, NY, United States, 10017-2014
JPMorganChase New York, New York, USA Office
4 Metrotech Center, New York, NY, United States, 11201
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
