Senior Associate, Programmatic

Role Summary

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Key Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
• Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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