Senior Brand Strategist, One Horizon

Job Description

Who We Are  

ONE Horizon is Horizon Media’s full-service creative agency, named Best Small Agency of the Year (MUSE) three times in a row. The agency’s mission is to elevate brands from short-lived fame to long-lasting impact by going to culture first to find one meaning. ONE full-service offering spans Brand Identity & Strategy, Comms Planning, Creative Concept through Development, and Account Leadership. The agency has a growing roster of iconic brands from Materne North America (Gogo Squeez, Jarlsberg Cheese, Freixenet, and Asahi, among others. The agency is headquartered in New York.

The Job

The Senior Brand Strategist helps represent the consumer, brand, and business. You’ll have the opportunity to contribute across a diverse array of strategic areas, including research, insights, strategic grounding, and creative development. This role works closely with the agency's strategic lead and will be a significant support partner in developing the vision of the department’s practice.

Core Responsibilities: 
Strategic Acumen: You see the big picture and help develop strategic initiatives towards inspired solutions. You have a passion for digging into a client’s business, understanding category and cultural trends, and providing insight into the competitive landscape. Working with your agency and client partners, you will be involved in positioning, platform, and messaging strategies that elevate and bring creative ideas into the world.

Creative Storytelling & Inspiration: You understand how to synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs. Using the range of agency tools, collaborative ideation, and side-by-side partnerships with creative teams, you’ll help to deliver insights that raise the bar for the creative work and unlock unexpected creative solutions.

Research and Insights: Support the development of research deliverables under the direction of a Planning Director. Conduct online research as directed and attend research interviews as appropriate. Contribute learning and insights based on research learning.

Analyzes qualitative and quantitative data, such as audience segmentation, competitive research, and market data, and translates that information into insights and strategies that will impact client brands. Builds out aspects of the strategy work.

Tools: Core proficiency with software, tools, and templates as applicable to Brand Strategy. Often establishes templates that teams can reuse for efficiency—collaboration/workshop tools, e.g., Miro, Mural, Jamboard. Research tools and platforms include but are not limited to MRI/Simmons, Netbase, Helixa, Statista, You.gov, Kantar, etc.

Leadership: Planning is a leadership position. You must bring a passion for what communication and creativity can achieve. You’ll be empowered to contribute to intellectual products for the agency and to develop your plus-up superpower, which brings a little something unexpected to the planning department.

Deliverables: Can lead the development of smaller-scale Brand Strategy deliverables with oversight and guidance, including deliverables such as Segments, Personas, Journey Maps, Core brand strategy outputs, Value Proposition, Positioning, Benefit Ladders, Brand Core outputs, Strategy Foundation development, Journey Maps, Creative Briefs, Brand Foundations, Brand Identity Models, Cultural Narratives, reports/POVs from qualitative research, communication mapping, measurement plans.

Qualifications & Experience

• Bachelors required, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology, etc.) or communication/marketing (e.g., Integrated Marketing, Brand Planning, etc.). A Master’s degree or higher is desirable.
• Work experience of 3 to 5 years in marketing, either in creative agency or market research, working in a strategic insights function
• Experience outside of marketing and advertising that provides value, expertise, and fresh perspective to the Agency is desirable: digital shop, ethnic agency, ethnography, research house, retail or promotions agency, university lab, etc.
• Excellent communication and writing skills.
• Given the speed of change in communication, digital “fluency” is expected. Familiarity with the latest trends and developments in social media and interactive media is also required.
• Experience with multicultural is a positive.
• Able to thrive in an entrepreneurial culture where creativity and data are highly valued.

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.