Similar Jobs at Xero
Cloud • Fintech • Information Technology • Machine Learning • Software
The Enterprise Account Executive is responsible for driving growth with major accounting firms, managing the pre-sales lifecycle, building relationships with executives, and collaborating with internal teams. Key responsibilities include identifying opportunities, leading sales cycles, maintaining accurate forecasts, and engaging in face-to-face meetings for complex deal closures.
Cloud • Fintech • Information Technology • Machine Learning • Software
The Senior Director of Communication, Product will lead external communications strategies for Xero's AI and fintech products, manage a global team, and foster collaboration across various departments to enhance brand positioning and media coverage.
Top Skills:
AIFintechSaaS
Cloud • Fintech • Information Technology • Machine Learning • Software
The Manager, Enterprise Sales will lead a field team to drive activation and usage across strategic national franchise networks, coaching sales efforts and collaborating with various teams to enhance partner success and product usage.
Top Skills:
B2B SaasCrm SystemsFintech
Reporting to the Head of Marketing, you will play a pivotal role in the planning and execution of marketing campaigns for Small Business customers and Accounting and Bookkeeping Partners. Working closely with global marketing, PR & comms, creative teams, as well as sales and operations teams and external agencies, you’ll deliver on the regional marketing plan.
You will work with stakeholders across the business to develop and implement marketing activity ranging from tactical initiatives to multi-channel campaigns to effectively achieve the business’ brand and commercial goals, reporting against KPIs. You’ll work with our Brand team to drive awareness and consideration of Xero, whilst supporting both regional and global teams across Xero to deliver beautiful experiences for our customers. Youʼll be a collaborative problem solver, who thrives on working with a variety of teams and stakeholders.
With years of experience in marketing, you will have excellent executional skills. You will be naturally motivated by seeing growth outcomes and feel an urgency to deliver solutions, programs and outcomes that can be clearly measured.
Campaigns Marketing:
- Support the development of regional marketing plans and strategies, with responsibility for strategically important activity
- Plan, implement, and optimise multi-channel campaigns, incorporating digital marketing, content marketing, email, TV, BVOD, Radio, OOH, direct mail, events, PR/comms, sales enablement, education and other relevant channels
- Support Enterprise partners with tailored marketing activities
GTM Initiatives
- Working in partnership with Product Marketing to take new products, features and value propositions to market. Defining activity, timelines, segmentation and messages.
Measuring Performance:
- Embed measurement and optimisation into your campaign activity, seeking continuous improvement
- Work with stakeholders across the business to ensure Marketing generated opportunities and opportunities to optimise performance are acted upon
Community champion:
- Develop a deep understanding of our AB and SB audiences and act as the voice of the customer, championing their needs within the business
- Engage with our AB Partners and the wider AB community through events and industry functions
- Collaborate with internal teams and external parties on sponsorship and community opportunities
- Work with global teams to deliver and optimise customer journeys that surprise and delight our customers
Success looks like:
- Management of highly measurable and successful marketing campaigns
- Clear evidence of purposeful activity to drive continuous improvement
- Targets for regional SB Direct contribution, Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs) and sales pipeline established and met
- Strong working relationships formed with Global Marketing, Events, Ops, Product Marketing, Customer Engagement, Education, Content Marketing, Comms and Government Relations
Critical competencies:
- Deep knowledge of SMB or Accounting & Bookkeeping audiences
- Highly collaborative
- Entrepreneurial drive, work ethic and attention to detail
- Strong problem solving abilities
- Strong written and verbal communication skills
- Strong project management and organizational skills
Experience:
- Significant marketing campaign experience
- Outcome focused, with experience delivering against targets
- Experience across full marketing funnel
- Experience working effectively with cross functional teams
Xero New York, New York, USA Office
Steps away from Bryant Park and Times Square, Xero’s office is conveniently located in midtown Manhattan.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
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- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
