Senior Consultant, Ketchum Analytics

 Overview:  

 Ketchum is looking for a Insights & Strategic Research Senior Consultant! 

This position will provide strategic, analytical, and intellectually curious analytics managers the opportunity to learn and manage all aspects of insights generation, analytics, and research for the public relations and communications industry. The position reports to the local Director and supports junior staff in managing projects from inception to presentation of results. The Senior Consultant works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics. 

 
Responsibilities:  

• Manage primary research projects (quantitative and qualitative) and secondary research from start to finish with support from senior staff 
• Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing communications impact/ROI
• Support all phases of complex and varied market research projects from scoping, budgeting, to staffing, review and client presentation
• Support the development of research and measurement proposals for various projects such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI Analysis
• Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients
• Partner closely with strategists and different channel experts to ensure research conducted clearly ties to actionable insights that guide strategy
• Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams 
• Distilling findings that are insightful and actionable and meet client objectives via visually-appealing reports that tell a concise story

• Develop strong relationships with client and account teams 

• Understand clients’ objectives and ensure research and insights deliverables meet those needs 
• Participate in the development of new and incremental business 
• Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches 

• Manage and provide mentorship, coaching and guidance to junior team members 

 
Qualifications:  

• Bachelor’s degree in related field; Master’s degree helpful 

• Minimum of 2-4 years of related communications strategic insights, data, analytics, and research experience; media measurement experience helpful 

• Excellent client management skills with the ability to communicate professionally and proactively 

• A team mentality and desire to collaborate with co-workers across multiple geographies 

• Ability to work with minimal supervision and guidance, with the ability to multi-task, prioritize, meet deadlines and keep manager updated to progress 

• Excellent project management skills 

• Outstanding analytical, writing, and problem-solving skills 

• Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods 

Expertise in any or all of the following: 

• Website analytics tools such as Google Analytics, Adobe Analytics, or Omniture  
• Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons
• Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc. 
• SEO/SEM Analysis and relevant tools
• Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data

• Python, SPSS, Stata, SAS, R or similar statistical package capabilities 

The salary range for this position is $70,000 - $80,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid