Lead SerpApi's brand voice and messaging; write and edit press materials, blog and marketing content; ghostwrite for executives; manage editorial calendars; optimize content for SEO; use analytics to track engagement and conversions; perform content audits and inventories; produce thought leadership and white papers; collaborate cross-functionally to identify content opportunities.
SerpApi is the leading solution to integrate search data into web applications. Our API scrapes search engines, solves CAPTCHAs, and keeps up with changing page layouts in one simple GET request. Our customers include Nvidia, Shopify, Perplexity, Adobe, Samsung and more.
We are looking for a Senior Content Specialist. As a senior content specialist, you will own SerpApi's brand voice and messaging consistency, which may include writing and editing press materials, blog content, and marketing materials.
Responsibilities
- Own brand voice and messaging consistency
- Write and edit press materials, blog content, and marketing materials
- Ghostwrite for executives (e.g., CEO, senior leadership team)
- Edit internal and external content across teams (e.g., blog posts, slide decks, etc.)
- Develop thought leadership and contributed content (e.g. editorial articles, responses to media requests, etc.)
- Optimize content in line with SEO best practices
- Create and manage editorial calendars
- Use analytics tools to monitor content traffic, engagement, leads, and conversions after content is published
- Identify gaps and opportunities in content
- Perform content audits and keep a detailed and up-to-date inventory
- Collaborate across all teams to capture content ideas
- Produce white papers for industry events
- 10–20 years of experience preferred
- Strong technical/industry background (tech/SaaS preferred)
- Editorial experience (e.g., tech publications) strongly preferred
- Must have excellent written and verbal communication skills, with the ability to develop a clear and compelling strategy for inspiring and engaging the audience.
- Must also have strong editing and proofreading skills, as well as the ability to adapt the content style, tone, and format to suit different channels and platforms.
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