Senior Content Strategist, Employee Experience

The role: 

We’re looking for a strategic, creative, and detail-oriented Senior Content Strategist to lead the People Team’s voice across employee-facing platforms and experiences. This role is all about making sure employees and managers receive clear, consistent, and meaningful communication that reflects our culture, supports our people, and brings the SoFi Way to life across the employee lifecycle. It’s internal marketing for the People Team—translating programs and priorities into compelling content that drives connection, clarity, and action. 

What you'll do:

• Lead our content and channel strategy across platforms—ensuring a single, clear voice and intuitive content hierarchy. 
• Lead communication efforts for major People initiatives, driving engagement around things like benefits enrollment, new tool change management, and manager enablement. 
• Write and edit communications across formats (i.e. articles, FAQs, toolkits, presentations, internal marketing campaigns) that are concise, action-oriented, and aligned with the People Team’s tone and the SoFi Way. 
• Partner with teams like Talent Development, Total Rewards, Inclusive Culture, Onboarding, and Talent Brand teams to turn complex topics into simple, effective messages. 
• Support large-scale change communication (e.g., performance redesign, policy updates) to help employees adapt and stay informed. 
• Develop and manage the People Team’s editorial calendar and content cadence—ensuring messaging stays fresh, relevant, and aligned with business priorities. 
• Track engagement metrics and use feedback to continuously improve our content strategy. 
• Bring our culture to life through storytelling, showcasing the employee experience internally and externally. 

What you’ll need:

• 7+ years of experience in internal communications, employee experience, or change management—ideally in fast-paced, high-growth environments. 
• Exceptional writing, editing, and storytelling skills—you know how to make the complex feel simple and actionable. 
• Strategic thinking and project management skills to lead content planning and execution. ● Experience working cross-functionally and building trust with diverse stakeholders. ● Familiarity with platforms like ServiceNow, Workday, Confluence, or similar tools. 
• Passion for employee experience and culture, with a strong sense of empathy and clarity in communication. 

Why join SoFi?

At SoFi, we believe how we work matters just as much as what we do. You'll play a central role in bringing our values, people-first mindset, and cultural storytelling to life—making sure every employee knows where we’re going, how to get there, and that they belong here.