Madison Square Garden Entertainment Corp.
Senior Coordinator Marketing Strategy, New York Knicks
Similar Jobs
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Senior Coordinator Marketing Strategy will assist with the implementation of strategic marketing and promotional campaigns to increase ticket sales, fan engagement, and brand growth for the New York Knicks. This individual will serve as liaison between internal departments and external agencies, partners, providing tactical marketing support.
What will you do?
- Support evolution of the team brand strategy and development of yearly integrated marketing strategy
- Manage day-to-day execution of ticketing, gameday promotion, partnership activation, and more, ensuring consistency of the brand narrative across all messaging and channels
- Build planning and tracking documents, plus marketing calendar/promotional initiatives to increase engagement and drive retention
- Assist in writing briefs for the creative process and support internal creative internal resources
- Support planning and execution of the Westchester Knicks business and marketing efforts
- Support Knicks merchandise team in promotional efforts across year-long sales cycle
- Collaborate cross functionally to support marketing planning, team partnership platforms and activation
- Support season ticket membership platform inclusive of events and communication
- Track department marketing budgets
- Serve as liaison for day-to-day communication and promotional activities with cross functional departments
- Provide operational support including researching, recording and filing of department projects
What do you need to succeed?
- Bachelor’s degree
- 2-3 years of entertainment or event marketing experience with a strong passion for sports
- Strong and resourceful problem-solving skills in a high-stress and deadline-oriented environment
- Excellent organizational skills with the highest level of attention to detail
- A team player who is collaborative, positive and flexible
- Proficiency in Microsoft Office programs including Word, Excel, PowerPoint
- Must be willing to work some nights/weekends for event and game coverage
Special Requirements
- Non-traditional hours may apply based on team schedule and external event schedule (Nights/evenings/weekends)
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Madison Square Garden Entertainment Corp. New York, New York, USA Office
2 Penn Plaza, New York, New York, United States, 10121
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
