Create compelling copy across campaigns, digital, email, social, retail, paid media, and product storytelling. Partner with design, marketing, and merchandising to translate brand strategy into customer-facing content. Contribute to creative concepting, write headlines/scripts/editorial, maintain brand voice, present work, incorporate feedback, manage multiple projects, and leverage emerging tools (including AI) to enhance ideation and creative development.
Job Summary & Responsibilities
Since 1928, Cole Haan has been redefining the intersection of style and innovation. Rooted in New York, we combine timeless craftsmanship with performance-driven technologies to create thoughtfully designed footwear, accessories, and outerwear for the way people live today.
We're looking for a Senior Copywriter to help shape how the Cole Haan brand comes to life. This role is ideal for a versatile writer and creative thinker with exceptional craft, strong conceptual skills, and a passion for building brands. From seasonal campaigns and product storytelling to digital experiences and emerging platforms, you'll help create work that is elevated, engaging, and distinctly Cole Haan.
Responsibilities- Develop compelling copy across a wide range of channels, including campaigns, digital, email, social, retail, paid media, and product storytelling.
- Partner closely with designers, creative and marketing teams, merchandising, and cross-functional partners to bring integrated ideas to life.
- Translate seasonal narratives and brand strategies into clear, engaging customer-facing content.
- Contribute to creative concepting and campaign development.
- Write headlines, body copy, scripts, and editorial content that balance creativity with business objectives.
- Help maintain and evolve the Cole Haan voice across channels and customer touchpoints.
- Present work clearly and confidently and incorporate feedback with agility.
- Manage multiple projects and priorities in a fast-paced environment.
- Leverage emerging tools and technologies, including AI, to enhance ideation and creative development.
- 5–8 years of copywriting experience in consumer goods, retail, fashion, lifestyle, advertising, or an in-house creative environment.
- A portfolio demonstrating strong conceptual thinking and exceptional writing across multiple channels.
- Experience developing integrated campaigns and translating ideas across digital and physical experiences.
- Ability to move fluidly between brand storytelling and product-focused communication.
- Strong understanding of voice, tone, and messaging systems.
- Excellent communication and presentation skills.
- Highly collaborative, curious, and detail-oriented.
- Experience in fashion, footwear, or premium consumer brands is a plus.
- A writer with equal parts imagination and discipline.
- Someone who cares deeply about craft and sweats the details.
- A collaborative partner who thrives in a team environment.
- A curious thinker with an interest in style, culture, design, and the way people live today.
- Someone who enjoys moving fluidly between big ideas and everyday execution and believes great writing matters at every customer touchpoint.
Base Salary/Hourly Range: From $115,000 to $135,000 annually*
Bonus Eligibility: Yes, eligible for annual target bonus based on company and individual performance
Benefits Offered: Health Insurance, Dental Insurance, Vision Care, Health Savings Accounts, 401(k) Retirement Plan, Vacation Time, Sick Time, Paid Parental Leave, Holidays and Cole Haan Discounts
*Rate of pay dependent upon candidates’ relevant skills and experience
This position is not available to be performed in Colorado.
Cole Haan New York, New York, USA Office
45 West 18th St, New York, New York, United States, 10011
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