Senior Copywriter responsible for developing brand voice, creative concepts, and copy across social, web, retail, blog, paid advertising, and emerging media. The role leads content strategy, supports campaign launches and collaborations, analyzes performance trends, presents work to leadership, proofreads materials, and partners cross-functionally to ensure consistent, high-quality execution.
Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
Who You Are:
You are a "native speaker" of all things beauty and skin care. You are creative-minded and able to deliver innovative and imaginative work, while still maintaining an analytical mindset and an extreme attention to detail. Supergoop! is seeking a meticulous, adaptive individual to join the creative team as a Senior Copywriter in NYC. Reporting to the VP Creative, in this role you will help hone brand voice and create content across social, retail, web and additional platforms.
Responsibilities:
COPYWRITING
- Lead creative concepting for tier B launch campaigns, key collaborations and seasonal campaign moments
- Consistently deliver copy that requires minimal/no feedback and/or does not require direct supervisor review, including weekly proofing of copy in layout
- Identify opportunities for brand evolution across messaging channels, including but not limited to social, blog, web, paid ads, and emerging media
- Analyze performance reports to identify trends and opportunities and execute accordingly
- Be a champion of Supergoop! brand standards and an adherer of AP style
- Proofread work and maintain a high standard of excellence in all that you do
STRATEGY & LEADERSHIP
- Partner in leading Brand Voice evolution, developing content and voice guides to elevate and ensure consistency in messaging across platforms
- Showcase leadership capabilities when direct supervisor is out of the office, including attending supervisor meetings as proxy, keeping up with tasks due, addressing feedback and promptly championing urgent changes and pivots
- Demonstrate a leadership style that inspires teammates and encourages positive partnership within the organization and the Creative team
- Present work to senior leadership and effectively address feedback
- Drive content strategy for social and blog, developing content ideas, collaborating with key leads and executing the creative development
PROCESS
- Work independently with cross-functional partners to oversee creative voice development within AI tools/usage, collaborate on briefing and strategizing key content initiatives and execute business-as-usual work
- Proactively anticipate and address partner feedback and POVs to minimize change down the road
- Navigate organizational and workflow changes, including addressing feedback, holding partners accountable, and making judgement calls on prioritization of projects and allocation of time/resources
Qualifications/Experience:
- 4+ years of experience in a copywriting or similar role
- Bachelor's Degree in Journalism, English, or Communications preferred but not required
- Prior experience writing in the skincare or beauty industry preferred
- Ability to work in a fast-paced, adaptive environment
- Social media savvy with an ear and eye for what’s trending
- Experience adapting messaging for a variety of platforms and audiences, as well as a desire to further develop writing talents
- Excellent project and time management skills, including the ability to consistently meet deadlines and manage an ever-changing workload
- Collaborative spirit
- High-level attention to detail and accuracy in execution of work and tasks; a proofreading pro
- Creative and active problem-solving to drive on-time and quality delivery for all projects
- Personal passion for the beauty industry, particularly skincare and suncare
- Excellent communication skills and ability to present with confidence
Base Salary: $90,000 - $100,000/year
Supergoop! shines bright for you and offers US based full-time employees:
- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
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