Senior Creative Strategist

Location: Remote - Eastern Time Zone Preferred

Reporting To: VP Marketing Intelligence - Americas

We are hiring a Senior Creative Strategist to play a critical role in how Incubeta helps brands outperform. At Incubeta, creativity is inseparable from performance, measurement, and commercial impact. Every creative decision must be grounded in consumer insight, informed by data, and accountable to a clear business outcome. This role requires a strategist who is deeply client facing, comfortable leading senior conversations, and able to bridge brand ambition with practical creative execution. You will represent the consumer at every stage, translating insight and opportunity into clear creative direction that global teams can execute with confidence.

You will work closely with creative, media, data, project management, and client success teams, ensuring creative strategy is not only compelling but delivered on time, on budget, and to measurable effect.

Why Join Incubeta

Incubeta operates at the intersection of creativity, data, and media, with a clear focus on helping brands drive profitable growth. You will join a business where creative strategy has real influence and accountability. This is not a role focused on ideas in isolation, but on work that delivers tangible business outcomes and client joy. You will collaborate with multidisciplinary teams across a global network, solving complex challenges with clarity and rigor. Our culture values curiosity, directness, and impact over hierarchy, and rewards people who take ownership and elevate the work around them.

What We Are Looking For

We are looking for a seasoned creative strategist with fast-paced agency, brand or platform experience. We seek someone who is equally confident in consumer insight, data informed thinking, and client strategy to shape meaningful creative outcomes and inform Incubeta’s market offering.

Required Qualifications & Experience:

• Experience: A professional with at least 8 years of creative strategy, brand planning, and/or performance led creative experience.
• Data Proficiency: Highly comfortable working with data to inform strategy without losing sight of human behavior and marketing effectiveness fundamentals.
• Stakeholder Management: Confident building relationships with and presenting to senior and C-suite stakeholders.
• Market Knowledge: Experienced working across enterprise brands, multiple markets and cultures, with a strong understanding of the US market.
• Channel Expertise: Fluent in platform native creative across channels such as YouTube, Meta and other paid social, display, and dynamic formats.
• Commercial Acumen: Commercially minded, with a clear understanding of how creative choices impact business outcomes.
• Collaboration: Collaborative, calm under pressure, and effective working across disciplines, time zones, and bringing clients on a journey or advancement in creative activation.

Key Responsibilities

• Integrated Creative Strategy Leadership:
  • Lead creative strategy from a unified system where media, creative, and measurement are designed together from the outset.
  • Shape creative thinking that is inherently informed by channel dynamics, investment context, audience behavior, and performance signals.
  • Translate platform capability into creative opportunity, ensuring ideas are designed to perform, scale, and evolve across media environments.
• Client Facing Strategic Leadership:
  • Own creative strategy conversations with clients, connecting business objectives, brand ambition, audience insight, and activation reality into a single, coherent direction.
  • Guide clients through long and short term creative planning that works across the full funnel and adapts as performance data evolves.
  • Represent the consumer with clarity and conviction, ensuring human insight remains central within a data rich system.
• Creative Direction, Briefing, and System Design:
  • Develop creative briefs that integrate audience insight, platform context, media signals, and success metrics into a single strategic framework.
  • Guide creative development from concept through delivery, ensuring strategic intent is preserved across all outputs and channels.
  • Design creative systems that can flex, test, and learn, rather than one off ideas disconnected from performance.
• Measurement Led Creative Evolution:
  • Define creative success within a measurement framework that connects directly to business outcomes.
  • Use real time performance and media data to refine creative direction, inform iteration, and shape future planning.
  • Champion a learning driven approach where insight continuously feeds back into strategy and execution.
• Delivery and Accountability:
  • Own the delivery of creative strategy and outputs to the client, ensuring work meets objectives, timelines, and budget expectations.
  • Maintain alignment across teams and disciplines so creative, media, and measurement operate as one system throughout delivery.
  • Ensure all work exceeds expectations, delivers client joy, and contributes to measurable brand and business impact.
• New Business and Incubeta Representation:
  • Shape integrated creative and performance thinking in new business conversations and pitches.
  • Represent Incubeta’s philosophy that creativity, media, and measurement are inseparable drivers of growth.
  • Contribute to the development of Incubeta creative solution development, sales content and thought leadership that demonstrate this integrated approach in practice.

Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

   As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.